Getting natural links from authoritative sites may seem like a difficult task, but if you are able to create content of the highest quality and maintain that quality throughout, most bloggers and websites would be happy to share your content as well as mention you in their content, thus providing you a natural link. This will help you enhance connection with users in the present market and increase the popularity of your website in the e-world. Natural link building practice can be adopted with the help of extensive experiment and experience. As with the other technologies, in natural link building also many old activities have become obsolete with time and many new ones have either evolved out of those or come out on their own.
What is Natural Link Building?
Natural link building is the process of getting links by creating the highest-quality content such as blogs, articles, images, videos, infographics, etc. Good content is useful for the readers and convinces marketers to share and give a link, as it adds value to the page and the website. Natural link building is the ultimate motto of content marketing activities. To get a natural link, you neither have to force anyone nor you have to advertise it. Marketers will willing share the content and give backlink as it is going to benefit both the owner’s website as well as the shared website. Natural links are the symbol of authority, relevance and trust. Any link that is created maintaining these parameters gets the highest priority by all search engines especially Google. You cannot create or build a natural link, you can only get a natural link. All you need to do is create some quality piece of content or take some initiative to start a conversation, the rest will follow automatically. That’s the magic of natural backlinks.
See: How Techmagnate’s Link Building Services help your website to grow?
Advantages of Natural Links
There are various advantages of natural links:
- Search engines give privilege to those sites with a robust number of backlinks.
- It widens your horizon. It introduces you to the new set of audiences.
- It increases the credibility in the niche.
- It builds trust.
- It improves the page authority, which in turn enhances the website’s domain authority.
- It provides benefits to both the original website and the shared website.
Top 16 Ways to Get Natural Links
Getting natural links is the best way to gain trust, reliability and authority for your website. It is wrong to confuse organic link building with natural link building. Though many think getting natural backlinks is a tough job, it will be easy and a continuous activity, if you follow these 16 ways wisely.
Way #1: Get Natural Links from “Spice Up Your Content”
How to create content that give natural backlinks? Controversial topics may interest the readers; but such topics that may lead to some legal consequences should be avoided. Choose a topic that people will be eager to know and talk about.
Way #2: Get Natural Links from “Facts & Figures with Visual Contents”
Don’t forget facts and figures. People search for facts and figures to use it in their content or to create graphs, illustrations, images and infographics. If your website is the source of the facts and data, then your website’s link will get a place in the bibliography and a natural backlink.
Way #3: Get Natural Links from “Vlogging”
Vlogging, Vlogs or Video Logs are the latest trends. Video marketing is one of the greatest tool to get more views and shares. User engagement rate of videos are higher than any other forms of content. The more interesting the content is and the easier it is to understand, the more it will be shared. People will be eager to share your video on their blogs and give a natural backlink to you.
Way #4: Get Natural Links from “Micro-Influencers”
Getting noticed by influencers or micro influencers is one way to increase your natural backlinks. Adding the names, works or contributions of some influences or micro-influencers within the content will also create an interest among these influencers to share your content on their websites and give your content a natural backlink. Hence, it is worth doing micro influencer marketing.
Way #5 : Get Natural Links from “Find Something from Everything!”
Get the blogger community talking. Think of an interesting topic, find influential bloggers and get them to talk about it. You can research and also look for budding communities to build relationships with other members. Then get the information together and send it to them as a real book. That should get you enough natural links in one go.
Way #6 : Get Natural Links from “Events”
Apart from the content, initiate conversations on products related to your business, news affecting the overall industry, topics that may create an interest with the larger audience, etc. But, for this you need to build quality connections. You can take the support of: Events give exposure, which is highly essential for blogging and creating connections. Be it a conference, press event or live event; it is a good place to build a healthy relationship. This connection will be genuinely interested to give natural backlinks.
Way #7 : Get Natural Links from “Interview”
Interviews can also be a good tool to gain natural links. You will either interview an prominent blogger of the field or you can be an interviewee for your company on a site of repute. If you conduct an interview of an influential person, you will be able to target his/her readers and followers as well as some people genuinely interested in the field. If it’s your interview, first you should build your track record and choose a topic that will help bloggers and juniors.
Way #8 : Get Natural Links from “Portfolio”
Publishing your earning reports can showcase your hard work and if you have done some outstanding work, many magazines would be interested in it. They may include it as an inspirational story or some website may consider it as an example in their article or present it as a case study. This is an innovative way to get natural backlink.
Way #9: Get Natural Links from “Infographics”
Infographic is a popular form of visual content where the information is well represented with the support of facts and graphics. It is an easy method to create interest in your content, thus increasing the chances of sharing it. You can put a CTR or call-to-action button or use HTML codes on your infographic, so that, once somebody tries to share your infographic, your original link will be copied and you will be get a natural backlink.
Additional Read: Reverse Image Promotion
Way #10 : Get Natural Links from “Case Studies”
Share your case studies wherever possible to showcase your growth. Whatever success your business has achieved for different clients or whatever you have learned from your mistakes and your achievements, can be elaborated in the case studies. Your own experience can be a source of reference for others, so, they as well as the client will be eager to share it and give a natural link.
Way #11 : Get Natural Links from “Content”
Content is the main element of focus for natural backlinks. Create quality content that is unique and fresh. It should include rare and interesting information in a detailed and complete format, but that does not mean it should be always so lengthy that readers lose interest. Once the content is published on your blog and it starts ranking, traffic will start flowing to your page. If it’s a quality content, people will be eager to share the content to their websites and will give a backlink to your original post page. This is the most common and effective method of getting natural links.
Way #12 : Get Natural Links from “Weekly Roundups”
Getting mentioned in a weekly roundup blog or news item builds links, popularity and traffic. A weekly roundup activity that includes some top and unique content of the week. They gather these articles or blog posts from various websites related to the niche and give backlinks to each of the original content. Some websites are renowned for their weekly roundup blogs and some as weekly roundup news, depending on the type of content they concentrate upon. If the sites are related to digital marketing, they conduct their own search looking for interesting and informative content related to digital marketing services, SEO services, PPC services, content marketing services, etc and share them on their own websites by giving natural backlinks to the original posts. It can also be termed as link carnival.
Way #13 : Get Natural Links from “Content Re-sharing”
Re-sharing of external websites post is one more tactic of gaining a natural link. Your post on external website will include a link of your website. It can be an article or a news, which may be interesting for some other websites or news sites. If they find your content worthy of sharing, they will not only share the content but also provide a link shared by you. This is one more tactic of getting natural links through guest blogging.
Way #14 : Get Natural Links from “Mentions”
Creating new initiatives and inventions of your business along with creating new tools that people love to use will help you to get mentions both on their websites and social media. It can create a buzz and can prove to be a brilliant way to get multiple natural links.
Way #15 : Get Natural Links from “Social Media”
Social media is also a good choice for natural backlinks but hard to get. Once you share your content on the social media platform with a link of the original post of your site, chances are more that people will like, comment and share it within the same platform. But, in case, they share the same content on some other website or on your blog, then you will easily get a natural link from it.
Way #16 : Get Natural Links from “Content Curation”
Content curation is important. The same theory can be applied to some other platforms such as content curation on Scoop.it and Q&A website like Quora. It is often noticed the blog post that has been curated on Scoop.it, are more likely to get shared in different social media platforms and some other blogs.
These are some of the best natural link building practices & methods that you as a link building services provider or an individual professional must be either familiar with or completely unaware of. But, if you follow these diligently and intelligently, there will definitely be a shift in the rank of your website sooner than later.
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Additional Read: Best Digital Marketing Tools You Should Consider