Remarketing is a smart advertising technique which lets you show ads to users who have visited your website earlier. It encourages users to return by softly persuading and reminding them with relevant ads. The “reminder” ads are shown based on their search patterns and previous interactions with your website.
Why is Remarketing effective?
If a user clicks one of your remarketing Ads to return to your website, they’re very likely to interact with your site. The second time around they know what to expect, so if they didn’t intend to interact, they wouldn’t click on your Ad. So a well optimized remarketing campaign can be extremely profitable.
Where do Remarketing Ads show?
Google - Search and Display Network
3rd Party Ad Networks like Adroll, Retargeter
How to use Remarketing Ads effectively?
- Lead Generation - recapture visitors that didn’t convert the first time
- Ecommerce – reengage visitors by showing them ads of specific products they looked at previously. Up sell / cross sell to existing customers
Techmagnate delivers well optimized campaigns for search and display remarketing that yield powerful results.
Better Remarketing Campaigns with Techmagnate
- Increase leads and sales with a targeted remarketing strategy based on user behavior
- Reduce “creep factor” with frequency capping
- Show ads to the right users at the right time in their decision making process
- Optimize spends by targeting users based on keywords, categories and interests
- Extend reach and impact by remarketing across Google, Facebook and other networks.
Our Experience & Expertise with Remarketing:
Our team has experience with the following platforms and technologies:
- Search and Display Remarketing on Google
- Facebook Remarketing
- Remarketing via 3rd Party Ad Networks like Adroll, Retargeter
- Social Advertising – Facebook Ads, Twitter Ads, Linkedin Ads, Instagram Ads
- Call Tracking for better retention and acquisition
- Conversion Rate Optimization
- URL Tagging
- CRM Integration with website
It our expertise with remarketing and our ability to effectively combine it with social media advertising and search and display advertising that helps us meet campaign objectives every time. And this is what makes us one of the top PPC companies in Delhi NCR.