Polaris - SEO Case Study

"Polaris needed a robust, scalable and user-friendly website for their entry into the Indian market."

Client:

Polaris is a globally leading name in power-sports automobiles. The brand designs, manufactures and markets high quality, powerful off-road and on-road vehicles.

The NYSE listed company has etched its presence in the global off-road motorcycle and heavyweight cruiser market along with becoming a preferred brand in electric/ hybrid power-sport vehicles.

Target Market:

Polaris targets adventure sports enthusiasts and defense departments in the global market.

The Goal:

Polaris wanted a new website that would propel them into the future and give them a higher Return on Investment (ROI).

Recommendations:

Polaris needed a robust, scalable and user-friendly website for their entry into the Indian market.

We suggested the following changes:

  • A PHP & Linux based website be designed
  • The integration of a MySQL database
  • Product based design

Challenge:

When Polaris approached Techmagnate, their website was faced with multiple issues including:

  • High load times
  • Low lead generation
  • High bounce rates
  • Extremely low page per visit
  • Website was not SEO and user friendly
  • Poor architectural and navigational elements

The design was minimalistic but impactful keeping in mind a superior user experience.

ONCE an ICON. ALWAYS AN ICON.

"The project was a success measured against all vital KPIs such as an enhanced and optimized user-interface, increased visitor count and time spent on website and reduced page-load time and bounce rate."

Approach:

The website was fully customized and built from scratch with a Turn Around Time (TAT) of 2.5 months. Separate wireframes were created for:

  • Home page
  • Product pages
  • Accessories
  • News & Media

Achievement:

Post the completion of the design and launch, the website was monitored for 6 months which revealed the following changes:

  • Load time decreased to 1.32 seconds.
  • Bounce rate condensed to 34.43%, with the average visitor spending 249 seconds on the website.
  • Page Per Visit also grew to 5.03 pages/ visit.

The following graph depicts improvement in the metrics critical for an ROI oriented website:

Graph showing improvement in the key website metrics

The project was a success measured against all vital KPIs such as an enhanced and optimized user-interface, increased visitor count and time spent on website and reduced page load time and bounce rate.

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