Under our brand management services we provide, we will first of all monitor existing web material about your company’s brand and your products. Our online reputation monitoring software helps keep an eye on both professional journalism and user-created content such as blogs and blog comments.
We will help you proactively respond to negative perceptions and reviews and at the same time, create and promote positive content on various web platforms relevant to your brand and company.
We will also help you devise ways to become more accessible and customer friendly, in terms of the online interfaces you use for interacting with, and providing information to, web users.
Online Reputation Management is related to SEO or Search Engine Optimization, and it uses many of the same techniques. However, ORM has different goals from SEO. Online Reputation Management primarily aims to promote positive or neutral content about an entity – individual, brand or company - rather than just generate more traffic with relation to certain keywords. The main objective is to push negative results down in SERPs, so they are seen by fewer people when searching for that entity.
The process we follow for online reputation management services is simple and includes the following:
1. Promotion of existing positive content
2. New content and social media profile creation
3. Active involvement in the social web sphere (through forums, blogs, social networking)
4. Responding to negative reviews on different online media.
The importance of reputation management services should not be underestimated, as user generated content about products and companies has become very influential today with burgeoning of consumer complaint forums online. These have become important enough to impact search engine results and sway your potential customer into going with your competitor instead. As such, Techmagnate’s brand management services are the best option for corporate reputation monitoring, protection and management.
For more details, check out the Online Reputation Management Packages we offer.