NewU - SEO Case Study

The Client:

NewU is an FMCG venture of Dabur that has created a significant presence for itself in the Indian beauty and lifestyle industry through a national network of brick-and-mortar storefronts established across 22 cities in the country.

The NewU product line includes cosmetics, skin care products, hair care, fragrances, men's grooming products and other lifestyle products.

The Challenge:

Already an established presence on the Indian retail map, NewU wanted to make in-roads into the ecommerce space as well. However, the brand faced tough competition because other brands held a significant market share in the lifestyle vertical.

NewU also faced significant challenges vis-à-vis their website design and usability.

The Solution:

Techmagnate suggested an overhaul of NewU's online presence and we presented them with a comprehensive plan to be rolled out in three stages.

Phase 1 was related to a complete redesign of their existing ecommerce website. In Phases 2 and 3, we would begin extensive SEO activity along with beginning paid campaigns for NewU through Facebook and Google AdWords.

The Result:

Working with NewU demonstrated to us very clearly that a concerted effort rolled out through an organized and focused manner can achieve results that exceed all expectations.

In an extremely short span of 5 months (February – July 2015), we have seen the following results:

  • Approximately 200% increase in overall traffic.
  • The number of new visitors to the site increased by 183%.
  • Page views increased by 152%.
  • Bounce rate decreased by 11%.

Campaign Performance Comparison

In the same span of time, we had also achieved the following:

Traffic from paid sources increased by 245% and new users to site increased by 205%.

Performance (Paid)

Traffic from organic sources increased by 90% and new visitors increased by 65%.

Performance (Organic)

Paid Ecommerce conversions increased by an astounding 1073%!

Ecommerce Conversion Rate (Paid)

Organic Ecommerce conversions increased by 300%

Ecommerce Conversion Rate (Organic)

Learnings

We were able to achieve remarkable market penetration in a competitive space in an extremely short time. We were also able to drive traffic and increase sales with limited ad budgets. Bottom-line: efficiency is key for success.

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