Aditya Birla Finance Limited - PPC Lead Gen Case Study

About the Client:

Aditya Birla Finance Limited (ABFL) is a non-banking financial company (NBFC) which customizes private financing solutions to help businesses achieve success. Incorporated in 1991, the company offers customized solutions for Capital Market, Corporate Finance, Commercial Real Estate & Mortgages and Infrastructure Project & Structured Finance.

Challenges

When ABFL approached Techmagnate for its PPC services, they had a very clear and precise goal - generate thousands of leads from SMEs looking to avail Business Loans. The target market, comprising of small business owners, entrepreneurs and self-employed professionals, was a small one. And the search demand on Google was limited. There were already a number of established lenders operating in this small, but hyper competitive market. To deliver thousands of leads from such a small target market at a predefined Cost Per Lead (CPL) was always going to be a tough challenge. It was going to require all our experience and expertise to deliver a perfectly targeted PPC campaign and meet the numbers!

Solutions

Our first task was identifying the audience from 13 major cities ABFL wanted to target.  We started the lead generation campaign with Google Search using relevant keywords to attract users looking for business loans. Simultaneously, to increase the volume of leads we planned a strategy for Google Display. Once we figured out how to target the correct audience on Display Network, we amped up the campaign and combined it with Remarketing and Gmail Sponsored Promotion to increase lead volumes dramatically. Constant optimization ensured we never crossed our CPL threshold.

Our strategy can be simply be summed up as below :

  • Precise choice of keywords to ensure relevancy of Search ads
  • Starting search campaigns and then adding Display campaigns to create buzz and increase traffic volume and number of leads
  • Optimizing the campaigns by identifying target audience to increase lead relevancy
  • Ensuring robust visibility to create brand awareness, help increase brand searches
  • Optimizing Device performance to control budgets

Results

In a result-oriented market nothing speaks better than success and we achieved fantastic results for our client. We managed a stupendous growth of relevant leads to 4.5 times more than the assigned target. And mind you, this was achieved without overstepping the CPL. This phenomenal increase resulted from 3.5 times increase in visibility and 4 times increase in traffic as compared to the previous months. The comprehensive PPC campaign path that we followed vigorously and robustly, saw an increase of leads by 418%, 90% and 82% from Search Network, Gmail Sponsored Promotion and Display Network, respectively.

Visibility that established the ABFL brand

Visibility leads to traffic and how! As we gained momentum and visibility in the 13 earmarked cities, our marketing campaigns turned into resounding successes. As visibility of the brand increased by 3.5 times and traffic to the website by 4.5 times, we were able to establish ABFL as a brand of repute.


NOTE: The absolute numbers have been indexed in order to facilitate the comparison of growth.

Leads that dwarfed targets

We, as a company thrive on challenges, and we are simply happy to exceed expectations by such a large margin – we managed 4.5 times more leads than the client’s target! As the chart below depicts, our leads dwarfed the targets by an astounding margin.


NOTE: The absolute numbers have been indexed in order to facilitate the comparison of growth.

Increased visibility and leads to create a buzz

There is only one word to describe what the increased number of leads achieved – stupendous. We saw an incredible increase in leads, which have been increasing month-on-month. The CPL was well maintained even as leads continued to increase exponentially from the following campaigns:

  • 418% increase from the Search Network
  • 90% increase from Gmail sponsored promotion
  • 82% increase from leads from the Display Network

The chart below shows quite clearly the buzz we created while competing with bigwigs in a limited market space.


NOTE: The absolute numbers have been indexed in order to facilitate the comparison of growth.

Our Learnings

Establishing a brand in the online world is a challenging task, but with the right mix of strategy and robust knowledge and action, even the toughest markets can be captured. We were able to establish ABFL as a force to be reckoned with, capable of challenging the established lenders in the Business Loans Market. And once again, we recognized the simple truth – in the online world, the need is to create customized campaigns, specific to a client and their industry, to achieve success again and again.

Sumitron - SEO Case Study

About the Client:

Sumitron is a leading distributor of high quality equipment, tools and materials for the Indian Electrical, Electronics, Automobile, Pharmaceutical and Telecom industry. The company represents and supports some of the finest world-renowned foreign companies in India for their products related to electronic manufacturing and repairs.

The Challenges

Sumitron, an established name since 1986, was looking to scale operations as well as establish a robust online presence. The business was unable to bank on its reputation because of negligible online presence. The main challenges:

  • Increasing SERP rankings on competitive industry specific keywords;
  • Stiff competition from eCommerce giants Fisnar, Nordson, etc. along with online marketplaces Indiamart and Alibaba to name a few;
  • Cleaning up a toxic backlinks profile;
  • Fixing the unhealthy URL structure.

Increasing the online presence along with building an online Brand reputation was going require a lot of work. We knew we would have to re-haul their website to give it a modern look and convert it into a lead generating machine for the business.

The Solution

Since the challenges were many, we needed to plan our work to address each individually, but ultimately deliver the end objective. We broadly divided our efforts into 4 parts:

  • Keyword Research – An in-depth research of keywords was undertaken to cater to both national and international markets.
  • Content Development & Optimization - Keywords identified were used to create quality content – article, blogs, press releases, etc., and optimize the website
  • Technical Onsite Optimization – after a thorough technical audit we proceeded to:
    • Resolve Canonical Issues
    • Undertake URL Rewriting to make them SEO Friendly
    • Optimize Product Names, Meta Tags & Header Tags on Product Landing Pages
    • Optimize Meta & Heading Tags on the rest of the Website as well
    • Optimize keyword density on Home, Products & Services, Category & Sub-Category pages
    • Footer & Header Optimization
    • Schema Implementation on Logo, Address & Breadcrumbs
    • Website Speed and Page Load Optimization
  • Disavow Unnatural/Spammy Links Via Google Webmaster Tools

Our Results

We achieved absolutely spectacular results - a 546% increase in organic leads and 253% increase in conversions, in a span of 14 months only (Feb 2016 – Mar 2017)! As a top digital marketing agency, with a high level of awareness of targeting organic traffic, we helped our client:

  • create a new, optimised, website,
  • increase in traffic by 83%, and
  • increase in new visitors by 89%.

Triumphant increase in Leads & Conversion

Achieving goals is a mark of success, and surpassing them is one of triumph and celebrations. Well, we achieved a colossal increase in leads - 546%, over and above our goals. A 253% increase in conversion rate added to the impressive performance. The chart below directly points to the fact that the increase in leads and conversion rate never dipped below the Feb & Mar 2016 numbers.


NOTE: The absolute numbers have been indexed, with Feb ‘16 set equal to 10, in order to facilitate the comparison of growth over the next 14 months

SEO Traffic Results

As the chart shows, the traffic began to grow from the first month itself! With concentrated planning and perfect execution of our SEO campaign, we helped the client increase traffic to their site by an impressive 83%. The most amazing part was that there has been a steady increase in new visitors – 89% increase - which is impressive by all standards.

  • 83% increase in traffic
  • 89% increase in new users


NOTE: The absolute numbers have been indexed, with Feb ‘16 set equal to 10, in order to facilitate the comparison of growth over the next 14 months.

Our Learnings

Creating a success story is something that does not happen by chance, it is the result of sheer hard work, accompanied by intelligent planning and exhaustive implementation. Our team of experts can manage all three, to achieve stunning results for our clients. We have brought to the fore once more, that SEO strategies are effective even today, to surpass expectations and achieve outstanding results.

Delivering Organic Growth with Smart SEO in Bangalore

  • Consistently ranked top 3 in Google for keywords like “seo services india” and “seo company India” for over 8 years – No other SEO Agency can stake the same claim!
  • Consistently rated as top SEO Services company in India by TopSEOs since 2009
  • Ranked #1 Agency in India and 93 Globally by top50adagencies.com
  • 500+ Satisfied Customers across Verticals and Geographies
  • Customized, Growth-oriented SEO plans for every business
  • Unmatched Portfolio of Clients and Brands from Bangalore

Bangalore, often dubbed as the Silicon Valley of India is also one of the fastest growing Startup Ecosystem in the World. Team Techmagnate has over the years worked with exuberant startups, experienced enterprises and even local businesses looking to take their products/services to the relevant audience.

As the number of internet connections and online searches continue to increase, our SEO Services Company in Bangalore can help keep you on top of SERP rankings. As SEO experts, we have constantly adapted to the changing dynamics of SERPs to ensure our clients rank amongst the top of user searches. Our strength lies in executing a meticulous research and producing high-quality content that will make you a winner with your users.

Why Choose Techmagnate - SEO Company in Bangalore

We are here as your partners

At Techmagnate, we believe SEO is all about partnerships. We are here to be partners in your growth, who can understand your brand’s value proposition and create SEO plans around that to achieve the desired results. As a digital marketing agency in Bangalore with years of experience behind us, we will do a due diligence first and understand your industry vertical to ensure proper effectiveness of our plans. Our SEO services in Bangalore will get your brand more recognition, which will directly increase the traffic to your website.

We are an Ethics-Driven Company

Be it on-page or off page, you can trust our SEO services to carry out all the strategies in a methodical manner. As a leading digital marketing agency we can leverage our expertise to ensure that your results far exceed your expectations, that too by ethical means only.

We will Deliver Growth with SEO Science

Search Engine Optimization is a science we have mastered over the years. We will create, implement, analyse every aspect including keyword research and even perform a free analysis of your website. Our SEO agency in Bangalore will undertake on-page SEO, off page content curation, link building, and competitor analysis and our reports will give you a clear picture of the organic growth in traffic from search engines and leads along with an increase in ROI.

From auditing your website designing elements, to undertaking keyword research based on user search behaviour, we are an SEO expert in Bangalore. Over the years we have kept pace with every little change to become the best SEO company in Bangalore. Having created successful SEO campaigns for Fortune 500 companies to SMEs, startups, and professionals, as a leading digital marketing company in Bangalore we have traversed across all verticals in our journey to excel at everything we do.

Market Leader with a Nationwide Presence

Become a nationwide contender in your business vertical with our SEO experience of more than a decade. As a leading SEO Agency in India our clientele is spread across the country. You can now avail our top notch Search Engine Optimization services in Delhi, Noida, Gurgaon, Faridabad, Mumbai, Pune, Chennai and Hyderabad.

Explore our SEO Packages for more details about our digital marketing services in Bangalore.

We look forward to hearing from you!

Delivering Organic Growth with Smart SEO in Hyderabad

  • Consistently ranked top 3 in Google for keywords like “seo services india” and “seo company India” for over 8 years – No other SEO Agency can stake the same claim!
  • Consistently rated as top SEO Services company in India by TopSEOs since 2009
  • Ranked #1 Agency in India and 93 Globally by top50adagencies.com
  • 500+ Satisfied Customers across Verticals and Geographies
  • Customized, Growth-oriented SEO plans for every business
  • Unmatched Portfolio of Clients and Brands from Hyderabad

Hyderabad, the capital of the state of Telangana and the largest contributor in the state’s GDP is home to some of the largest global IT, finance, biotech companies in the world. The city has also emerged as one of the largest and fastest-growing startup ecosystem in the world.

It is important to know that your quest for #DigitalExcellence has its roots in a well-executed SEO strategy. Rankings on SERPs is dependent on how easily your website can be accessed and our SEO Services in Hyderabad will help you deliver just that.

We begin the process with a comprehensive website analysis and then focus on understanding the intent of your users and search patterns. Only through correct optimization of keywords can you expect results on a SERPs. It is our ability to learn and adapt with agility that has helped us deliver rankings on thousands of keywords for many of our clients across industry verticals.

Why Choose Techmagnate – SEO Services Company in Hyderabad

On-page Optimization

On-page SEO is an important strategy related to optimizing the content and structure of your website. This allows for SERPs to crawl your website and index it. Right from optimizing the page titles and meta tags with relevant keywords to anchor text linking and optimizing image data & meta tags, everything will be planned and executed to perfection. By partnering Techmagnate you will get the desired results from our proven SEO services in Hyderabad.

Off-page Optimization

To rank higher in SERPs, you first need to be listed and featured, where it matters. We know where you need to be seen and from local search listings to classified ad postings, we will cover everything. Furthermore, from quality content creation to handling the distribution and curation, you can trust us to deliver what your brand needs. As a leading digital marketing agency in Hyderabad, we know what will work and what is to be ignored. Our team of experts will be ready to keep you on top and deliver the growth that you seek.

Code of Ethics

There is one thing we can promise you without any hesitation whatsoever - we will always adopt white hat SEO techniques to deliver results. Any other SEO company in Hyderabad will promise you organic growth at any cost. But there is a difference between them and us, we do so by ethical means. We are an ethics-driven company and you will never be penalized by Google or any other search engine for violating their Webmaster guidelines. Transparency and honesty is something you can expect from us, no matter what.

As a premier digital marketing company in Hyderabad it is our ability to understand your unique brand value and use it to push your webpages to the top. Our study of your industry and your brand will be meticulous which in turn will affect the strategy we plan. We are also very adaptive with the plans that we create and will keep a close eye on your competition to leave them far behind.

Market Leader with a Nationwide Presence

Become a nationwide contender in your business vertical with our SEO experience of more than a decade. As a leading SEO Agency in India our clientele is spread across the country. You can now avail our top notch Search Engine Optimization services in Delhi, Noida, Gurgaon, Faridabad, Mumbai, Pune, Chennai and Bangalore.

Please explore our SEO Packages for more details about our SEO services. You can also submit the enquiry form on the right to speak with one of our SEO experts.

If you are looking to validate our claims, just go through our SEO case studies or read reviews to know what our clients have to say about us. Contact us to know how we can be of help to you in Hyderabad and establish your presence on top of SERPs.

We look forward to hearing from you!

Delivering Organic Growth with Smart SEO in Pune

  • Consistently ranked top 3 in Google for keywords like “seo services india” and “seo company India” for over 8 years – No other SEO Agency can stake the same claim!
  • Consistently rated as top SEO Services company in India by TopSEOs since 2009
  • Ranked #1 Agency in India and 93 Globally by top50adagencies.com
  • 500+ Satisfied Customers across Verticals and Geographies
  • Customized, Growth-oriented SEO plans for every business
  • Unmatched Portfolio of Clients and Brands from Pune

Pune, the second largest city of Maharashtra is an important corporate hub in India. From reputed global MNCs to emerging tech startups, the city of Pune has all kinds of companies representing diverse industry verticals. As a leading SEO Company in Pune, delivering results consistently i.e. keeping you on top of SERPs is all that matters to us. Our SEO strategy is based on the knowledge that we have gained over a period of more than ten years. We will begin by doing a thorough analysis of your website, at no extra cost. Our team of SEO experts in Pune will then work to identify keywords that users are using to search your products and services. Then we will begin the task of optimizing keywords in your website content, meta tags and descriptions.

Why Choose Techmagnate – SEO Services Company in Pune

First, Focus on Content

Remember: Every search begins with content. What the user is looking for and what the SERPs are indexing is therefore an important consideration. We will do the grunt work to create quality content, be it article  submissions, blog posts or press releases, we will showcase your content as and where required. Our SEO Services in Pune will deliver the highest quality content to establish your authority, in your domain. Once we achieve that, we can also drive a massive audience for your content through niche bloggers from our blogging community, BlogX.

Second, Create a Brand

As a brand leader ourselves, we appreciate the effort it takes to become a brand. That’s why all our Search Engine Optimization strategies, be it On-page optimization (Keyword research and link structuring) or Off-page optimization, are focussed on increasing your brand’s presence and rankings on SERPs. Every step of the way our SEO experts in Pune, will be working in the background to tweak strategies as per changing user behaviour. This is done to keep increasing the organic traffic of your website. Every decision we take will increase your organic growth and deliver better brand visibility.

Third, Enjoy the Result

Techmagnate’s SEO efforts will keep delivering consistent results. With a leading Digital Marketing Company in Pune like ours as your partners in growth, be ready to establish better credibility for your brand online. We are here to deliver #DigitalExcellence along every step of our SEO campaign.

Our SEO Services in Pune are far more attuned to SERP requirements than any other digital marketing agency in the country. We offer the best services, hire the best talent, and deliver SEO growth far beyond your expectations. No task is small and no goal unachievable, so by thinking big and we will get you there, organically.

Market Leader with a Nationwide Presence

Become a nationwide contender in your business vertical with our SEO experience of more than a decade. As a leading SEO Agency in India our clientele is spread across the country. You can now avail our top notch Search Engine Optimization services in Delhi, Noida, Gurgaon, Faridabad, Mumbai, Chennai, Bangalore and Hyderabad.

Explore our SEO Packages for more details about our services. You can also submit the enquiry form on the right to speak with one of our SEO experts.

If you are looking to validate our claims, just go through our SEO case studies or read reviews to know what our clients have to say about us. Contact us to know how we can be of help to you in Pune and establish your presence on top of SERP results.

We look forward to hearing from you!

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