Once upon ago, search was search and social media was social media. They existed in their own camps with clearly defined boundaries of their functions. But over the last month, we’ve seen a proliferation of changes in both these areas that erase any doubt that the social giants like Twitter and Facebook are working really hard to step up in the SEO arena.
Right when Facebook introduced hashtags, Twitter released analytics for promoted tweets. And of course, we’re all now living in the wake of the Penguin 2.0 updates. By the way, if you’ve seen any fluctuations in your rankings, give us a holler.
Penguin Update: The Google microscope is holding steady on content quality, diversification and, believe it or not, the quality of your network.
On May 23rd, Google released a teaser video from Matt Cutts about the changes Search and Search Marketing will undergo beginning this summer.
We love lists at Techmagnate. We can’t help it. They’re just so darn efficient! And because we’re marketers, we also love our analytics, and we’re constantly looking for the right tools for the job.
If you haven’t figured out Social Media yet, don’t worry; you’re not alone. But we’ve definitely got you covered. We did a little research and put together two lists to help you navigate your way through this constantly changing arena.
We’re doing the work so you don’t have to. Give us a call if you’re confused. We’re always thrilled to chat!