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Newsletter February 2013

IRE2013

 


Techmagnate has just returned from 3 days as an exhibitor at the Internet Retail Expo in Gurgaon. As exhibitors, we were proud to be associated with an industry event bringing thought leaders in the Digital Marketing and eCommerce space, front and center.

We'd like to begin the February newsletter with a big thanks to the organizers for letting us exhibit at the Epicentre. We appreciate the opportunity to connect with potential and existing clients and we're looking forward to a long-standing relationship!

 
A Word From CEO
  CEO TechmagnateAs an emerging economy, India is poised to lead the next wave of e-commerce innovation and adoption on a large scale. We do have a lot of work to do before we can think of ourselves as key players, however.

As an industry, the IRE has given us a lot to think about. Two months into the first quarter, we all know that mobile browsing will increase exponentially. As we see this growth take hold, we need to stay proactively mindful of the impending changes standing right around the corner.

For one, we must be stringent about optimizing websites for mobile use, i.e. higher integration of interactive design and faster load times across multiple touchpoints. We need to recognize the vitality of Social Media as an agent of change and mobilization. We need to create campaigns that aren't just engaging but are also human enough to be self-sustaining. We also have to accept that although eCommerce is still evolving, its advent cannot be ignored.Read More.

 
Techmagnate News
  Techmagnate's photo gallery from the IRE2013. Many thanks to our clients who took the time to visit us at our booth. We look forward to seeing you soon!  
Techmagnate - Employee Showcase
  Employee TechmagnateWe'd like you to meet Priyanka Sen, Techmagnate's BDM extraordinaire. Priyanka, a certified workaholic, was instrumental in ensuring a smooth operation of the Techmagnate booth at the IRE, and her tireless attention to detail, resourcefulness and smooth networking skills gave us the edge we needed to come back home with a cartload of new contacts.

Before she came to Techmagnate in 2009, Priyanka had earned her MBA in Marketing & IT. She's a die-hard foodie, and when she's not hobnobbing with the Digital elite, she's either traveling around the country or kicking back her heels in front of her T.V. You can find her at priyanka@techmagnate.com.

 
 
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