Denis Ferranti Group - SEO Case Study

"Within 3 months of working with Techmagnate, The Denis Ferranti Group started to enjoy Page 1 ranking on Google.com (UK) for several of its keywords."

The Client:

The Denis Ferranti Group originates from the Electrical Engineer and Inventor, Dr Sebastien Ziani de Ferranti. It specializes in contract manufacture of Mechanical, Electromechanical and Electronic products.

The Objective:

The Denis Ferranti Group was looking for speedy improvement in its SERP results positioning on Google.com(UK).

The Challenge:

A set of highly competitive keywords were the major hindrances in helping Denis Ferranti Group achieve its goal.

The Solution:

Techmagnate created a blueprint of the steps to be taken and its SEO team put the aggressive strategies into action, targeting UK Visitors. The solution helped the Denis Ferranti Group with a boost in its organic search rankings and traffic.

We accomplished our target by implementing the following solutions:

  • Website analysis and refinement suggestions
  • Unique Title and Meta development for core pages of the website
  • Interlinking with relevant keywords
  • Header Tag optimization (h1)
  • Article writing and publishing
  • Blog writing and posting at Blogger and WordPress
  • One-way link building
  • Directory submission
  • Social book marking
  • SMO (Social Media Optimization)

The website structure was already SEO compatible. However, to increase the indexing volume in search engines, the team implemented a footer based navigation on the website.

The Results:

Within 3 months of working with Techmagnate, The Denis Ferranti Group started to enjoy Page 1 ranking on Google.com (UK) for several of its keywords.

Techmagnate's SEO experts helped the site achieve top page ranking for 20 highly competitive keywords Reference http://www.techmagnate.com/seo_results.html

Experiencing the positive boost in its ranking, The Denis Ferranti Group offered two more projects to Techmagnate and continues to be a patron of its internet marketing, design and development services.

Ranking Improvement

Keywords Initial Ranking
(September-2010)
Current Ranking
(December-2010)
Pyrotechnic munitions 196 1
Contract manufacturing services NA 1
Aerospace precision machining NA 1
Contract electronic assembly NA 1
Combat munitions NA 2

Traffic Improvement

  Traffic Analysis
Timeline 1st October ‘10 to 30th November ‘10 1st December ‘10 to 31st January ‘11
Traffic Total: +163.68%
SE Traffic: +42.39%
Referring: +94.51%
Direct: +21.47%
Total: +35.10%
SE Traffic: +58.07%
Referring: +22.60%
Direct: -3.45%
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