What is Google EMD Update?
November 22, 2012
Google recently announced the EMD update. EMD stands for Exact Match Domains. The exact match domains update is a new filter aimed at ensuring that low-quality websites do not attain a high Page Rank (PR) and rise high in Google’s SERPs (search engine results pages) just because such websites have the relevant search term in the domain names. Google states that EMD, like the other filters (Google Panda and Google Penguin), will be updated regularly.
The updates are important because they fix bugs that might not have been anticipated by Google in previous releases. They also try to catch pages that were not caught before. The update may even free pages that might have been mistakenly caught.
There is a common misconception that EMD updates mean websites that have domain names that are search terms will no longer rank well. There is no evidence of discrimination. Another misconception is that Google is favoring itself. This is not so since Google did not wipe out the likes of cars.com, usedcars.com, and movies.com. What will be targeted are websites like ‘online-learning-institutes.com’ that are hoping to take advantage of the domain name even with substandard content.
The EMD update is meant to target websites that have ‘scraped’ content from others and sites that are ‘packed’ with ads (that do not have any content). The update also seems to target websites that have ‘spun’ content.
Google Panda punishes websites that have bad content, but it was not doing a good job when it came to exact match domains. The new EMD update is meant to filter out what Google Panda does not get.
If your domain name includes a search term, take preemptive action today! Hire an SEO services company to ensure that the new exact match domains update does not affect your search rankings. If you’ve already noticed a drop in your rankings, you know you should’t wait. Search for a seo company that understands the Google updates and helped other sites recover lost rankings.
Read also How to Recover from Google Phantom 2 Update