What are the Pros and Cons of Social Media Marketing?
In the present day scenario, SMO (Social Media Optimization) activity is a greatly effectual boulevard for on-line advertisers and entrepreneurs. We believe social media is going to endure for several more years to come, therefore, reaping its benefits is vital. However, because it’s still in its growing stages with limited regulation and guidelines, we’re discovering that deciding between “pros and cons” isn’t quite as black-and-white as we’d like it to be.
The “good” and the “bad” exist together with Social Media and often play out as listed below:
1. Viral Sharing = Lack of Control
Over the past couple of years, we’ve seen social sharing become increasingly influential.
It’s no secret that some of the most popular Social Media sites like Facebook, Twitter, YouTube, and LinkedIn are also, in fact, cost-effective platforms for customer-enterprise associations.
Because these associations are also being fostered on personal blogs which have been gaining control over the end users, these blogs are at times responsible in lending positive and negative feedback.
The philosophy behind the internet was to democratize and decentralize the way information is share, and with Social Media, the inherent egalitarianism becomes even more visible. The flip side of Social’s enormous reach is not being able to control what the world at large has to say about you.
2. Ubiquity = Limited Credibility
We all know about the numbers behind Social. Because creating accounts is such a simplified process, we’ve seen a proliferation of duplicate accounts with many people passing themselves off as experts in their respective fields, so it’s become quite difficult to separate the grain from the chaff.
Between content farms and people who offer to sell followers, “Likes” and comments, there’s a gamut of activity that makes it difficult to discern genuine readership, or even content, from a disingenuous group.
3. Approachability = 24/7 Monitoring
With the use of Social Media, the best thing for brands, entrepreneurs and marketers is the opportunity to humanize themselves, develop a unique identity and break down the wall that exists between customers and organizations.
If you think about it, it’s kinda cool to communicate 1:1 with influencers and celebrities and have direct access to share feedback and seek redress for grievances.
However, it also requires constant ‘ and we mean constant ‘ monitoring of social media platforms to make sure you’re responding right away. It’s a demanding job that requires constant surveillance, quick thinking and dedicated staff who know the ins and outs of your organization; press releases, product offerings, customer service channels, recruitment changes ‘ the whole nine yards. You get the idea.
As confusing as it seems at the offset, finding your way through a marketing strategy doesn’t have to be perennially daunting. If you’re looking for specialized support with Social Media Optimization, give us a call today and we’ll we glad to talk you through what you need.