What are the next Social Media trends?
We’ve heard the song over and over again. You’ve got to engage people with great content that’s timely and touches them personally. But to what end, really? And how do we get there?
The ways to reach an audience on a social network can be many, and we’d like to acknowledge some of the trends that have been making the rounds lately. Some of the brand new social media trends that look like they’re to stay are as follows:
1. Content quality will be the focal point
This is the age of cut throat competition among various brands. Each one is trying to supercede the other by chalking out a new marketing strategy. So focusing on good quality content is a major trait that’s getting accepted. More and more, brands have been investing deeply on animation, visual graphics and pictures that are of a decent resolution to draw the customer’s eye.
Moreover, 3-G and 4-G enabling of gadgets on the market has led to a constant demand for live music and video streaming.
Instagram and Pinterest are the two websites growing in popularity in the US and the UK. ‘Pinterest grew its audience from 2.5 million to 25 million between July 2011 and February 2012, while more than 5 million photos are uploaded on Instagram every day’ says Nielson.
Developing rich, engaging content that connects audiences not just with the brand, but with each other, is going to be the mantra that separates the grain from the chaff. Staying power will depend on how well brands will be able to tell their stories.
2. Social Networking Revenues to ascend in 2013
The sudden global rise in internet users, especially in Asia and South America, has led to a huge segment of this population to progress towards social media websites. According to Pavel Marceux, Analyst at Technology, Communications and Media, Euromonitor International ‘Rising numbers of users are set to transform the impact of social media marketing in emerging economies and increase monetization levels from this online platform.
Growing penetration of electronic banking and growing disposable incomes will also boost opportunities in the segment. By the end of 2013, developing countries will make up 68.0% of the world’s total number of Internet users.’
What does that mean? We haven’t seen the last of the global impact from emerging economies just yet. Be prepared to see young users in countries like India to not just consume but also lead the way for content development.
3. Mass-Adoption of Mobile Devices
The Androids and iOS’ of the world are responsible, in no small measure, for social media taking off the way it has.
Buyers of these gadgets are escalating in leaps and bounds and we’re already seeing numbers telling us that mobile internet users are about to overtake wired internet users by as early as 2015 in the developed nations.
So, brands are increasingly developing mobile friendly websites that have easy navigation on a small screen and the contact information displays correctly. Mobile advertising is a tough task in hand, yet brands have already started formulating solutions for tiny ads.
Users are definitely on the lookout for a one-stop shop to all solutions rather than straying from pillar to post. That’s why all businesses making use of social networking sites are growing more tech savvy.
Our company specializes in Social Media packages for customers based out of in India, U.S. U.K., etc. We can assist you with any activity involving SMO (Social Media Optimization). Contact us for further details and we’ll help you find an answer that works for you.