Twitter Tools for Efficient Social Media Marketing
More lists! And in contrast with our last post about Social Media tools, this one’s exclusively about Twitter.
When it comes to Social Media Marketing platforms, there is no denying the fact that Twitter is right there, up on the top. One of the biggest reasons that Twitter’s become such a hot favorite for SMO activity is the fact that it offers instant feedback, word spreads quickly and its range is varied.
While these factors are inherent to Twitter, there are a number of tools that can be employed in order to make SMO activity on Twitter even more effective and result-oriented.
Some top tools for efficient social media marketing on Twitter include:
By far the most effective and comprehensive tool for Twitter management and monitoring Tweet Deck is extremely flexible and has a customizable layout. A must in any India social media packages, Tweet Deck offers features such as the ability to squeeze longer links into Shorter URL’s using the Deck.ly feature. In addition to you can pre-schedule tweets, get updated feeds to track activity about yourself or your company and identify target audiences.
Offering excellent features and robust functionality, this tracking tool provides analytics on your tweets, retweets, replies and hashtags. Its USP lies in the fact that it provides different types of data analysis via various methods such as visual analysis and also allows backup of tweets on a spreadsheet. Alerts are available about people who aren’t following you back and there are easy options to remove them.
Hootlet from Hootsuite:
While Hootsuite in itself is a permanent fixture on any social media activity, the service has taken it up a notch by introducing a new functionality to its Hootlet browser. This functionality called Auto Schedule allows the user to write a tweet and then waits to post it till it determines what the best time might be for it to be read. Additionally it phases out your social media activity by placing tweets within reasonable gaps of one another.
This tool allows users to personal and others user’s RSS feeds to be shared automatically via their own Twitter accounts. The tweets are customizable where the title of the post can be shown, and an RT@username can be added to notify other people that their posts are being shared.
The popularity of social media platforms has resulted in a large number of tools and applications being designed for their effective use. In fact this has spurned an industry in itself. Choosing a tool that works for you or your company really depends on what is being tracked and to what extent. Only then, can the effectiveness of a tool be measured correctly.
If you’re trying to gain traction on your SMO activity, searching for viable social media packages or wanting to outsource your work to India, give us a call. We’re always glad to help!