Top Tools for Social Media Monitoring, Analytics and Management
While social media marketing is the brand new face of marketing, calling it the next big thing would be incorrect. Simply because it isn’t the next big thing- it quite literally is the big thing right now. It’s already here and here to stay.
Small and big businesses have come to realize the power, potential and the possibilities of Social Media Optimization alike and have incorporated various social channels actively into their mainstream marketing strategies.
Which, naturally, leads us to the question marketers love the most- how do we measure social media marketing? How do we find out what’s working and what isn’t? Also, how much? While most social platforms offer built-in analytics, social media still isn’t done growing up enough where we can find a one-stop shop for all the number crunching we need to do.
However, the market at large has definitely aggregated a variety of tools to tap into. Because, at Techmagnate, we love lists so much, we’ve put yet another one together for you.
Some of the top tools to help you monitor and manage social media and analytics across various platforms are:
Tweet Deck is an extremely useful tool for managing and monitoring multiple Twitter feeds, and even accounts. It allows you to create lists, pre-schedule tweets and monitor what’s being said about you or your company on Twitter.
The popularity of HootSuite in social media optimization stems from the fact that it is an easy tool to use that allows users to organize, execute and monitor complete campaigns for a number of social media platforms from one place. What’s more, it’s a secure application that helps to identify target audiences and help grow them via features like geo-location and geo-targeting.
A top tool to track social media marketing results Social Mention offers features that allow tracking everything from personal mentions, industry topics, your product to your company name etc. The fact that this tool can source data from hundreds of social media platforms to offer reports just goes on to make it one of the most comprehensive tools to monitor social media.
With the help of a single marketing analytics tool, Sprout Social enables monitoring of business marketing strategies as well as conversations. Additionally, it allows publication and scheduling of updates, management of large social channels as well as teams.
This tool is compliant with most popular social media marketing platforms like Twitter, Facebook, LinkedIn etc. Other worthy features include lead generation, analytics and insights into competition.
The services provided by Google for analytics are varied and there are a number of tools for tracking and monitoring social media campaigns. It quite really depends on what sort of social media optimization and monitoring you are after. Options include monitoring traffic sources, referring sites and types of visitors, popular pages, location and much more. And then there are Google Alerts too which allow you to monitor anything you want on the web.
Social Media Marketing has gained popularity because it allows real-time contact with customers. The feedback it provides is crucial and that’s all the more reason that it is monitored extensively for optimum returns and utilization.
However, by no means is the list above exhaustive or even an endorsement from us. If you’ve come across a tool that worked (or didn’t!) for you, let us know and we’ll be glad to give it a look.