Search Results for: feed

Tips to Design a Strategy for Successful Digital Marketing in 2016

June 9, 2016, By 2 Comments

Traditional marketing is making a shift toward digital and the trend is getting stronger every year. According to premier research agencies, digital ad spending will overtake ad spending on traditional media such as TV etc. in 2017. So, the next year the total ad spend by the businesses on TV ads and Internet ads would […]

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Highly Targeted PPC Strategies that are Beyond Quantitative Analysis

May 5, 2016, By No Comments

How to Define  a Buyer Persona?

I was so fond of marketing (as a subject) during my MBA that I used to keep Philip Kotler’s international bestseller “Marketing Management” at my bedside. He has been my role-model ever since, as far as marketing strategy is concerned. Internet was in its infancy in those days and little did I know that a […]

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Google’s Merchant Centre: Changes and Updates

April 28, 2016, By No Comments

For any retailer/ wholesaler who have tried setting up shopping feeds, it’s quite clear that it is a very complicated task. Product feed and formatting can prove to be incredibly tedious, let alone management. So, in another much appreciated move, Google has announced the release of Feed Rules which are aimed at making management of […]

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10 Most Recommended SEO Tools

April 7, 2016, By 1 Comment

A well-optimized website is a hard nut to crack as Google has been updating its algorithm way too frequently, thus making it all the more difficult to get your company or your client’s listed in the top SERP’s. The following factors play a key role in effective optimization of any website: Current status of the […]

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New feature on Social Extension by Bing Ads

March 22, 2016, By No Comments

Bing Ads has come up with a new idea that would help you promote your social channels in search ads. These social extensions, presently being tested by Bing, would appear under the ad copy of text ads and can be used to link right to advertisers’ Facebook, Twitter, Instagram or Tumblr accounts. Users will be […]

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How to Make your Annual Paid Search Budget for Maximum Returns?

March 11, 2016, By No Comments

The life of a paid search marketer is full of deadlines and commitments and his calendar is certainly no exception. Drafting a budget for the next year is also a big responsibility and it comes with a deadline. So, if you have also been assigned the job of making an annual paid search budget by […]

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How to Use Google’s Smart Goals to Identify High Quality Traffic and Drive Conversion from Paid Search Advertising?

March 7, 2016, By No Comments

Have you ever tried to optimize the performance of your AdWords account? If yes, then how do you optimize your ads, bids and website? For better advertising, you need accurate measurement and tracking. Your ultimate target as a business is getting conversions and hence it becomes important to use smart tools to accurately measure and […]

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4 Brilliantly Simple Ideas to Engage With Customers on Social Media That Work

February 10, 2016, By 1 Comment

Engagement on Social Media

Customers are the heart of any business. No matter how excellent your marketing strategy is or how smart your sales and support team is, if you do not have customers or if customers don’t come back to you, your business will hit rock bottom in no time! Now, the question is; what brings customers to […]

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15 Reasons you are failing at Content Marketing

December 28, 2015, By 2 Comments

According to credible sources, most of the companies fail to execute a proper content marketing campaign that generates leads, grows audience and builds reputation. Success seems easy to achieve, but the realities on the ground are quite different from what it appears from outside. There are many things that obstruct your way and ultimately lead […]

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Tips for Running a Successful Blogger Outreach Program

December 17, 2015, By 9 Comments

An interview with blogger outreach experts at Techmagnate, India’s leading SEO company Have you ever tried blogger outreach program as a part of your content marketing strategy? If not, then you are missing out on a crucial part of SEO and content marketing activities. It is one of the most important digital marketing practices that […]

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