The exponential growth of Pinterest as a social media platform in recent times can be validated from the fact that it is the fastest site ever to gain ten million followers and in the five months gone by the user base has touched a whopping seventy million. That is no mean feat and where such growth and potential exists can the eye of the marketing world be far behind.
According to recent new studies, Pinterest has the potential of referring traffic that has directly resulted in conversions on various eCommerce sites and this is something that is usually difficult for most channels to achieve. From SEO and eCommerce point of view, it makes complete sense to explore and exploit the full potential of this network by consistent and structured methods that drive sales.
So, how does one go about leveraging this platform as part of the social media optimization campaign?
Talking about SEO, one of the best things that can be achieved and something that is always a challenge for optimizers, is a result-orientated link building campaign. When it comes to link building, Google has always promoted natural and organic methods and Pinterest is a great way of building relationships and consequently a network of followers with whom links can be exchanged. It’s also a great place to promote an outreach campaign and discover new sites and blogs. When you identify key influencers and end up building good relationships with them, the chances of acquiring links goes up considerably.
From an eCommerce point of view, one of the key factors that work for Pinterest is the fact that images can really help drive sales. A great product image has the power to influence positively and increase the chances of a conversion. With the Rich Pins option now available, the advertisers can also add cost as well as availability information, plus anyone taking up the analytics package can track how the products are faring with the users.
These features have the ability to present the product in the best light possible and in turn create referrals and eventual sales.
In addition to these, an overall credibility on Pinterest is also worth its while and it is a good idea to build a valuable community where you share relevant links and informative updates with the user base. Like all other social networks the key lies in building your own brand but creating a good balance without resorting to over-promotion.
Pinterest though popular still remains a relatively unexplored space for marketers and its true potential is still to be tapped by online retailers. That being said, going by the way it’s progressing, we’re bound to see those change come downstream pretty soon. For that reason alone, it makes complete sense to get on to the bandwagon sooner rather than later.
But enough about us. What do you think?
80% of the top 15 Pinterest categories are connected to commerce.