All Blog Articles

Google Reveals Three Important Ranking Factors: Links, Content & RankBrain!

April 2, 2016 Kanika Kanojia 1

So, the secret is out. As revealed by Andrey Lipattsev, a Search Quality Senior Strategist at Google, “the top three ranking signals in Google’s search ranking algorithm are content, links and RankBrain.” In a Q&A session on Goggle Hangouts, Andrey answered the question asked by Ammon Johns. “Would it be beneficial for us to know […]

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New feature on Social Extension by Bing Ads

March 22, 2016 Nashaat Quadri 0

Bing Ads has come up with a new idea that would help you promote your social channels in search ads. These social extensions, presently being tested by Bing, would appear under the ad copy of text ads and can be used to link right to advertisers’ Facebook, Twitter, Instagram or Tumblr accounts. Users will be […]

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Google to Accept Reviews in Original Language on International Web-Pages

March 23, 2016 Kanika Kanojia 0

Internationalization, languages, geo etc. are among the complex topics which are often discussed in the SEO community. It gets even more interesting when it gets into all the rules around spam. Recently, John Mueller, Web-Master Trend Analyst at Google, posted in a Google Web-master Help thread that you SEO practitioners can post reviews in original […]

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Ultimate Marketing Tips to Promote Your Brand with Pinterest

March 22, 2016 admin 0

With 80 million active users and an audience base that is swelling by the day, Pinterest easily ranks among the most popular social networks around today. It’s rising in both numbers and significance at the same time which has made it a viable platform for brands to leverage and capitalize upon. Pinterest is now considered […]

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Google May Rework on the Impact of Existing RankBrain Search Ranking Signals

Nashaat Quadri 0

RankBrain is in the limelight again. This time it is about some coverage on it around Google not fully understanding it, as well as RankBrain not impacting crawling or link-replacement. So, Gary Illyes took to Twitter and clarified that “RankBrain lets us understand queries better.” He added that there is “no affect on crawling nor […]

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Mobile Friendly Algorithms to be Boosted by Google this May

March 18, 2016 Kanika Kanojia 0

Google will come up with an update this may which would alter the prospects of many websites on the basis of their mobile-friendliness. It has announced that come may, its mobile-friendly ranking signals would be strengthened. It is bound to have a direct impact on many websites; especially in India where vast majority of internet […]

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Did You Know How the Knowledge Graph is placed in the Future of Search Engines?

Kanika Kanojia 0

The knowledge graph can definitely be acknowledged as being one of the more important things on a search engine. This is especially useful when you search for a prominent figure, a business, any tourist destination and a number of other noteworthy things which may be popular or matters of interest. When we talk about the […]

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Google Issues Set of Best Practices, Asks Publishers/Bloggers for Full Disclosure

March 17, 2016 Kanika Kanojia 0

It’s not news that a number of publishers these days post reviews for products and services which they may have received for free from companies. Google is certainly no stranger to this happening and there has been no condemnation of the practice either. In fact, Google has recently made a move to improve these kinds […]

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Google Analytics 360 Suite to Replace Google Analytics Premium Platform

March 16, 2016 Kanika Kanojia 0

So, you must have noticed the new section on the Google Analytics Homepage. It shows Google Analytics 360 Suite for enterprise marketers. According to the picture caption, “it is a set of integrated data and marketing analytic products, designed specifically for the Enterprise SEO experts.” Though there has been no official announcement as of now, […]

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How Important is Moz’s Domain Authority for Link-Building Campaigns?

March 15, 2016 Nashaat Quadri 0

Just a few months back, when Moz suddenly updated its key metric known as Domain Authority or DA for many sites, panic could be felt among digital marketers. Many were taken by surprise, whereas others were apprehensive about downslide of their sites’ ratings. There was a widespread fear of loss in traffic or Google rankings, but […]

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