All Blog Articles

Google Might Replace Local Inventory Ads (LIA) with Local Pack

January 24, 2017 Rajat Tyagi 0

Google is testing a new look of local search results on mobile. They have started showing a mixed result of local inventory ads (LIAs) and local pack. In both LIAs and local pack, they are providing detailed information about the products/services, but LIAs are not being shown on the map. This is strange! Below the map, the first […]

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Google to Implement New Search Card/Box Layout Design

January 24, 2017 Rajat Tyagi 0

Are you seeing the card format in Google search for the first time? It was 2013, when this card style layout was first noticed. From time to time, Google keeps on experimenting with the looks of SERP. Still now, they have not changed the look of Google search; it is only a test. The whole year […]

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Search Traffic from Google Home App is Now ‘Direct Traffic’ in Analytics

January 19, 2017 Rajat Tyagi 0

Search traffic from Google Home App will now be coming under ‘Direct traffic’ in Google Analytics and not as organic traffic. Hence, clicks to website from this app are counted as direct and not organic.  Google Home App, previously known as the ‘Google Cast app’, provides a huge amount of search traffic to all mobile […]

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Automatic Call Extensions in Mobile Ads from 2017- Google Latest Update for Mobile Ads

January 16, 2017 Rajat Tyagi 0

Now get an automatic call extensions in your Mobile Ads in Google from february 2017. This means call extensions will be seen in mobile ads with other ad extensions like location extensions, etc. Adding this automatic call extensions in mobile ads, CTR (click through rate) may be improved for ads. Google has done some changes […]

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Latest SEO Updates 2018 – Top NEWS about Latest SEO Strategies & Techniques

December 30, 2016 Rajat Tyagi 5

Get all the latest SEO updates and NEWS for 2018. We are listing the latest SEO strategies and techniques to be adopted in 2018. Yester years proved to be full of roller-coaster rides for the internet marketing agencies. By last year end, various strategies started surfacing in different spheres of the digital industry. Techmagnate, as […]

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Understanding Consumers’ Behavior: How Consumer Psychology Works in Local Search [Infographic] [PDF]

December 29, 2016 Rajat Tyagi 0

Understanding consumers’ local search behavior is of utmost importance when businesses goes with pay per click advertisement in search engines including Google, Yahoo, Baidu, AOL, Ask.com, Excite, DuckDuckGo, etc. It has been noticed that consumers are more intended to search for local info online, with respect to any other information that is available on the internet. They prefer to […]

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Now Assign Audience Lists at Campaign Level in Google AdWords with “Audience Targeting”

December 21, 2016 Rajat Tyagi 0

With audience targeting, advertisers at Google AdWords can select desired audiences for different ads. However, earlier it was possible only in the ad group, means you’ve to select target audiences for each and every ad group. But, now Google has allowed Audience Targeting in Google AdWords at campaign level. With this new update in Google […]

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How Conversion Rate Optimization (CRO) Works? – CRO Testing Tips

December 15, 2016 Rajat Tyagi 0

Conversion Rate Optimization is the process of ensuring that the visitors on your website are directed towards a particular task that you want them to perform. However, simply directing a visitor to a task is not conversion rate optimization, which essentially indicates that there is more than meets the eye as far as this process […]

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Microsoft is all Set to Introduce Bing Ads Bot for Better Campaign Management

December 14, 2016 Rajat Tyagi 0

Microsoft is all set to make some alteration in bots for Bing Ads to assist the marketers in designing better ads Bing Ads has come up with an idea of giving every Bing Ads advertiser access to a virtual account manager. They are building a bot that will help the advertisers to manage their ad campaigns more […]

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Google & Bing Sitemap File Size Limit Increased from 10 MB to 50 MB

December 12, 2016 Rajat Tyagi 0

Google and Bing sitemap file size limit has been increased to 50 MB, earlier it was 10 MB only. Google and Bing have taken efforts to increase the file size limit of Sitemaps files. Now, one can upload the uncompressed version of Sitemaps up to 50 MB. Earlier this limit was restricted to 10 MB only. Both the […]

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