All Blog Articles

Google Maps Latest Update iOS: “Real Time Look” Feature

January 28, 2017 Rajat Tyagi 0

Google Maps has come up with the real-time look for iOS to show how busy a location/place is at the moment. Google Maps is back with its real-time look. But, this time it is especially for iOS app. Google has always been and will be there to navigate the seasonal stress. This has again been […]

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Content Marketing Stats 2017: A Guide for Every Step [Infographic]

January 27, 2017 Rajat Tyagi 3

It is of no use if you cannot measure the results of a marketing campaign. So, stats and facts are extremely necessary to run a successful campaign. If you are running content marketing campaigns or even thinking of doing it in future, this infographic is for you. How to Measure Content Marketing Success? Content marketing […]

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Google Might Replace Local Inventory Ads (LIA) with Local Pack

January 24, 2017 Rajat Tyagi 0

Google is testing a new look of local search results on mobile. They have started showing a mixed result of local inventory ads (LIAs) and local pack. In both LIAs and local pack, they are providing detailed information about the products/services, but LIAs are not being shown on the map. This is strange! Below the map, the first […]

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Google to Implement New Search Card/Box Layout Design

January 24, 2017 Rajat Tyagi 0

Are you seeing the card format in Google search for the first time? It was 2013, when this card style layout was first noticed. From time to time, Google keeps on experimenting with the looks of SERP. Still now, they have not changed the look of Google search; it is only a test. The whole year […]

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Search Traffic from Google Home App is Now ‘Direct Traffic’ in Analytics

January 19, 2017 Rajat Tyagi 0

Search traffic from Google Home App will now be coming under ‘Direct traffic’ in Google Analytics and not as organic traffic. Hence, clicks to website from this app are counted as direct and not organic.  Google Home App, previously known as the ‘Google Cast app’, provides a huge amount of search traffic to all mobile […]

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Automatic Call Extensions in Mobile Ads from 2017- Google Latest Update for Mobile Ads

January 16, 2017 Rajat Tyagi 0

Now get an automatic call extensions in your Mobile Ads in Google from february 2017. This means call extensions will be seen in mobile ads with other ad extensions like location extensions, etc. Adding this automatic call extensions in mobile ads, CTR (click through rate) may be improved for ads. Google has done some changes […]

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Latest SEO Updates 2018 – Top NEWS about Latest SEO Strategies & Techniques

December 30, 2016 Rajat Tyagi 18

Get all the latest SEO updates and NEWS for 2018. We are listing the latest SEO strategies and techniques to be adopted in 2018. Yester years proved to be full of roller-coaster rides for the internet marketing agencies. By last year end, various strategies started surfacing in different spheres of the digital industry. Techmagnate, as […]

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Understanding Consumers’ Behavior: How Consumer Psychology Works in Local Search [Infographic] [PDF]

December 29, 2016 Rajat Tyagi 0

Understanding consumers’ local search behavior is of utmost importance when businesses goes with pay per click advertisement in search engines including Google, Yahoo, Baidu, AOL, Ask.com, Excite, DuckDuckGo, etc. It has been noticed that consumers are more intended to search for local info online, with respect to any other information that is available on the internet. They prefer to […]

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Now Assign Audience Lists at Campaign Level in Google AdWords with “Audience Targeting”

December 21, 2016 Rajat Tyagi 0

With audience targeting, advertisers at Google AdWords can select desired audiences for different ads. However, earlier it was possible only in the ad group, means you’ve to select target audiences for each and every ad group. But, now Google has allowed Audience Targeting in Google AdWords at campaign level. With this new update in Google […]

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How Conversion Rate Optimization (CRO) Works? – CRO Testing Tips

December 15, 2016 Rajat Tyagi 0

Conversion Rate Optimization is the process of ensuring that the visitors on your website are directed towards a particular task that you want them to perform. However, simply directing a visitor to a task is not conversion rate optimization, which essentially indicates that there is more than meets the eye as far as this process […]

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