All Blog Articles

Local SEO for Multiple Locations- How it Works, Benefits & Mistakes to Avoid

March 24, 2017 Rajat Tyagi 4

Local SEO for multiple locations is the most effective form of SEO where one optimizes a website so that products or services, that it sells or provides, can be easily found on multi-locations in a systematic manner. Local SEO for multiple locations is done with taking care of Google Places, NAP (Name, Address, Phone) and […]

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Google Fred Recovery: Identify & Recover from Google’s Fred Ranking Update

March 15, 2017 Rajat Tyagi 3

Recovery from Google Fred update is not difficult or complex, if you exactly understand what Google Fred update is all about. Google Fred update target SERP rankings by penalizing websites with low value content or websites with high volume of Ads. Here’s how you can identify and recover from Google Fred ranking update. Have you […]

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Visually Learn How to Optimize Conversion Rate of Your Website 2017 [Infographic]

February 27, 2017 Rajat Tyagi 0

Conversion Rate Optimization (CRO) has been playing a significant role in increasing the conversion of a website from the time of web inception. Optimizing conversion is a tricky practice; you need to focus on different demographic factors, filter the target audience and understand the consumer behavior, to carry out an active optimization strategy. The game of CRO revolves around […]

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How to Identify and Recover from Google Possum Update 2017

February 16, 2017 Rajat Tyagi 6

One of the massive algorithm updates in local searches has been noticed by the local SEO experts, which is popularly called as ‘Possum’. Among the number of updates that has been witnessed in the year of 2016, many consider Possum update as one of the biggest updates. Some even declare that nobody has noticed such […]

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Third-Party Pixels Withdrawn from YouTube by Google

February 8, 2017 Rajat Tyagi 1

Google has removed 3rd-Party Pixels and cookies from YouTube, which may hit today’s video marketing industry. Google has brought a significant change in the way of tracking the videos on YouTube. Google has announced that they are removing Third-Party Pixels from YouTube and replacing it with a cloud-based measurement system named Google Ads Data Hub. This […]

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Google Maps Latest Update iOS: “Real Time Look” Feature

January 28, 2017 Rajat Tyagi 0

Google Maps has come up with the real-time look for iOS to show how busy a location/place is at the moment. Google Maps is back with its real-time look. But, this time it is especially for iOS app. Google has always been and will be there to navigate the seasonal stress. This has again been […]

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Content Marketing Stats 2017: A Guide for Every Step [Infographic]

January 27, 2017 Rajat Tyagi 3

It is of no use if you cannot measure the results of a marketing campaign. So, stats and facts are extremely necessary to run a successful campaign. If you are running content marketing campaigns or even thinking of doing it in future, this infographic is for you. How to Measure Content Marketing Success? Content marketing […]

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Google Might Replace Local Inventory Ads (LIA) with Local Pack

January 24, 2017 Rajat Tyagi 0

Google is testing a new look of local search results on mobile. They have started showing a mixed result of local inventory ads (LIAs) and local pack. In both LIAs and local pack, they are providing detailed information about the products/services, but LIAs are not being shown on the map. This is strange! Below the map, the first […]

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Google to Implement New Search Card/Box Layout Design

Rajat Tyagi 0

Are you seeing the card format in Google search for the first time? It was 2013, when this card style layout was first noticed. From time to time, Google keeps on experimenting with the looks of SERP. Still now, they have not changed the look of Google search; it is only a test. The whole year […]

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Search Traffic from Google Home App is Now ‘Direct Traffic’ in Analytics

January 19, 2017 Rajat Tyagi 0

Search traffic from Google Home App will now be coming under ‘Direct traffic’ in Google Analytics and not as organic traffic. Hence, clicks to website from this app are counted as direct and not organic.  Google Home App, previously known as the ‘Google Cast app’, provides a huge amount of search traffic to all mobile […]

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