All Blog Articles

A Word from Our CEO: eCommerce at the Internet Retail Expo, 2013

February 5, 2013 Sarvesh Bagla 0

As an emerging economy, India is poised to lead the next wave of eCommerce innovation and adoption on a large scale. We do have a lot of work to do before we can think of ourselves as key players, however. As an industry, being at the Internet Retail Expo (IRE) 2013, has given us a […]

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Facebook Graph Search: Our First Impressions

January 29, 2013 Neha Bawa 0

Digital marketing is buzzing again with an update from the Social Media giant, who looks poised to compete with Google. The change reflects what we’€™ve known about effective SEO for a long time: that it doesn’€™t exist in a vacuum. While we’€™re moving towards higher usage in mobile web browsing, we’€™re also moving towards digital […]

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The Top 3 Social Media Best Practices

January 15, 2013 Tarun Pahwa 0

Building Ecosystems With the proliferation of sharing platforms across the web, it’s easy to believe that you need a presence on every service you can register on. Very tempting but it’s not true. As marketers, we need to remain cognizant of our goals and purpose before we begin to define our target audiences. And once […]

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The Need to Outsource Your SEO

January 15, 2013 Mumtaz Ali 0

You could hire an in-house team for increased Search Engine Optimization, but outsourcing the service has many more benefits. With the option to access economical rates, outsourcing lets you trim your overhead costs, like salaries and benefits, significantly. Including SEO outsourcing your Social Media work affords you greater access to lower rates. The greatest benefit, […]

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Welcome Aboard!

January 7, 2013 Neha Bawa 1

It’€™s an exciting time at Techmagnate! We’re growing every day and with the clients we’ve recently brought on-board, we’re looking forward to an exceptional year ahead. We’€™re proud to say that our SEO services now reach far beyond IT to cater to the Consumer Services, Entertainment, Food & Beverage, Travel and Healthcare industries. Please join […]

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Techmagnate is Growing. Join Us.

December 31, 2012 Neha Bawa 0

Techmagnate is growing. We’re always expanding our client portfolio, we’ve moved into a bigger office and word on the street is we’re hiring. And we are, actually. For 2013, we want bright, intelligent and motivated people on our team to bring us into the heart of New Media. Web designers & developers, PPC & SEO […]

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A Word From Our CEO: Client Services at Techmagnate

December 21, 2012 Sarvesh Bagla 0

The world’s gone social. We know. And the numbers are here to prove it. Sadly, we’ve got a dismal state of affairs as far as client services go. An A.T. Kearney study of the top 50 brands found that: 56% did not respond to a single customer comment on their Facebook Page in 2011.  Brands […]

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Bing Publishes New Webmaster Guidelines – Focus on Content, Links & Social

December 21, 2012 Mumtaz Ali 1

Bing published the first set of its Webmaster Guidelines in November, 2012. They provide a general overview of search engine best practice and cover different topics aimed at helping you know what it takes for your site and the content therein get indexed by Bing. The new guidelines focus on content. You’€™re encouraged to publish […]

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Google Releases Penguin Update 3

December 6, 2012 Sarvesh Bagla 4

Google, on October 5, 2012 through a Tweet by Matt Cutts, announced the release of Google Penguin 3. The latest Google Penguin Update will ‘€œnoticeably affect’€ 0.3% of English-language queries. This follows Penguin 1 which was released on April 24, 2012, and which impacted 3.1% of English-language queries and Penguin 2, which was released on […]

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Tips for Effective Online Marketing

November 30, 2012 Sarvesh Bagla 0

We’ve come across many businesses that have spent thousands of dollars on online marketing and did not get the desired results. If you’€™re doing it in-house here are several tips for a successful campaign. Define the online marketing strategy. The strategy could borrow from strategies that have been tried and tested, but it should be […]

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