All Blog Articles

How is Social Media Changing the Business of Branding? [With Infographic]

July 18, 2013 Neha Bawa 6

The power of social media marketing cannot be underestimated in today’€™s day and age. Starting from a small-scale business venture to a full- scale corporate entity, each and very enterprise is using social media optimization(SMO) as a key marketing tool to promote themselves online, and rightly so. Online reputation management via SMO is quite literally […]

Continue Reading

Local SEO – Seven Quick Tips for Success [With Infographic]

July 4, 2013 Sarvesh Bagla 17

For any given brand today, SEO as part of a marketing strategy plays a pivotal role in order to maximize gains from the web and maintain a consistent revenue stream. Generally speaking, this is more on a large-scale spectrum. One of things that businesses should be mindful of is the short-term gains that can be […]

Continue Reading

How Content Marketing is the New SEO [Infographic]

June 21, 2013 Sarvesh Bagla 11

One of the most prolific and raging questions being asked in the web world today is this -are the old techniques of SEO services like manual link building and on-page keyword optimization a thing of the past and has content marketing taken their place? And also, where does search engine optimization stand in the face […]

Continue Reading

Top Tools for Social Media Monitoring, Analytics and Management

June 6, 2013 Neha Bawa 4

While social media marketing is the brand new face of marketing, calling it the next big thing would be incorrect. Simply because it isn’€™t the next big thing- it quite literally is the big thing right now. It’€™s already here and here to stay. Small and big businesses have come to realize the power, potential […]

Continue Reading

Twitter Tools for Efficient Social Media Marketing

June 10, 2013 Neha Bawa 2

More lists! And in contrast with our last post about Social Media tools, this one’€™s exclusively about Twitter. When it comes to Social Media Marketing platforms, there is no denying the fact that Twitter is right there, up on the top. One of the biggest reasons that Twitter’€™s become such a hot favorite for SMO […]

Continue Reading

Google Update: Penguin 2.0

May 23, 2013 Sarvesh Bagla 3

It’€™s the fourth release or update to Google’€™s Penguin algorithm (which is really just 2.0 reupholstered), which, according to the search giant, should be more effective in blocking/stopping spam from showing up in search results. Matt Cutts, the head of Google’€™s Webspam team, released a video today announcing the gradual roll-out of the new Penguin […]

Continue Reading

Why is The X-Default Hreflang Annotation Important for SEO?

May 21, 2013 Sarvesh Bagla 1

Recently Google and Yandex together launched a new way to handle the hreflang mark-up for international web sites which has been a significant turning point for international SEO and websites targeting multiple regions and/or multiple languages. Most international websites tend to have multiple versions of the same content in different languages. The performance and handling […]

Continue Reading

What are the next Social Media trends?

May 13, 2013 Neha Bawa 0

We’€™ve heard the song over and over again. You’€™ve got to engage people with great content that’€™s timely and touches them personally. But to what end, really? And how do we get there? The ways to reach an audience on a social network can be many, and we’€™d like to acknowledge some of the trends […]

Continue Reading

What are the Pros and Cons of Social Media Marketing?

May 9, 2013 Neha Bawa 0

In the present day scenario, SMO (Social Media Optimization) activity is a greatly effectual boulevard for on-line advertisers and entrepreneurs. We believe social media is going to endure for several more years to come, therefore, reaping its benefits is vital. However, because it’s still in its growing stages with limited regulation and guidelines, we’re discovering […]

Continue Reading

Google Will No Longer Announce Updates

April 22, 2013 Sarvesh Bagla 0

Google Panda updates are basically changes to Google’€™s search results ranking algorithm meant to lower the SERP (search engine results page) ranking of ‘€˜thin websites’€™ and ‘€˜low quality websites’€™. You should ensure that your website is optimized at all time because Google recently announced that it will no longer announce Google Panda Updates. Previous Google […]

Continue Reading