All Blog Articles

Astroturfing and the Fake Review Penalty

September 25, 2013 Sarvesh Bagla 0

Yesterday, news broke all over the web about the Attorney General of New York , Eric T. Schneirderman, announcing penalties for 19 digital agencies who’€™ve posted fake reviews for their clients online. According to the A.G.’s website, “Operation Clean Turf” was a yearlong covert investigation into the techniques employed by marketing agencies vis-à-vis online reputation […]

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Leverage Pinterest for eCommerce and SEO

September 20, 2013 Neha Bawa 6

The exponential growth of Pinterest as a social media platform in recent times can be validated from the fact that it is the fastest site ever to gain ten million followers and in the five months gone by the user base has touched a whopping seventy million. That is no mean feat and where such […]

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Content Curation Guide for SEO

September 13, 2013 Sarvesh Bagla 52

Before we get to the point of actually laying down a guide on how to curate content for better SEO, it seems like a good idea to first explain and explore what content curation actually means. As a term, content curation, is pretty self-explanatory and comes under content marketing services. Curated content is content that […]

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Post-Penguin 2.0 Checklist: 10 Things to Check Before Publishing Your Content

September 5, 2013 Sarvesh Bagla 4

Now that the initial hoopla about the Penguin 2.0 update has subsided, it is time to think and build a strategy about how to deal with it in the future. For the uninitiated – although no one who has anything to do with websites or ecommerce SEO should be – Google came out with their […]

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5 Reasons You should Care About Hashtags

August 29, 2013 Neha Bawa 3

The humble hashtag that started out as a Twitter prodigy has finally come of age. With almost every single social media platform incorporating and supporting it, Facebook being the latest to join the ranks, the power of the hashtag cannot be undermined or underestimated anymore. When it comes to any sort of SMO activity on […]

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Mobile SEO Guide to Building a Great Site

August 26, 2013 Sarvesh Bagla 3

With the advent and increased popularity of responsive web design in the tech world, the need for website designing professionals to take into consideration SEO aspects for sites across various platforms has reduced considerably. The reason for this is the fact that in most cases whatever platform the site is being used on, Google has […]

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Web Design Tips For Small Businesses

August 8, 2013 Neha Bawa 5

For small businesses, their website is and should be the ultimate tool with which they establish their presence in the online as well as the real market. Gone are the days when having a website was optional or even just an additional or marketing tool for a digital marketing agency. In today’s tech savvy world […]

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Google Plus and Its SEO Benefits

August 1, 2013 Sarvesh Bagla 7

At this point in the world of search engine optimization or even social media optimization, future notwithstanding, the fact that Google is an 800lb gorilla whose ring has be kissed is a no-brainer. To an extent, the relevance of Google+ as an SEO benefactor is inclined towards the fact that it is more efficient for […]

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Google Pushes More Changes for Optimized Content

Sarvesh Bagla 1

In another change to their guidelines, Google has updated the Link Schemes section of their Webmaster Guidelines to warn against large-scale postings. Moving forward, guest posts, articles, press releases and any other advertorials can no longer be heavily optimized with keyword-rich anchor text links. Any large-scale posts distributed merely to build links without a strong […]

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SEO Checklist for Your WordPress Blog [With Infographic]

July 26, 2013 Sarvesh Bagla 11

So, you have finally started your WordPress blog. You have customized it with all the bells and whistles that you wanted and have also written your first post. Now what? Going by the number of WordPress blogs being started every day and in order to make sure that yours does not get lost in the […]

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