All Blog Articles

Real Internet Marketing Examples That Teach Us Something

April 21, 2015 admin 3

It’s increasingly common for people to thirst after real-life information. They don’t want to be drowned out by ‘expert opinions’ and book mumbo-jumbo. It’s human form, I guess, to identify with people who have done seemingly ordinary things but with great results. It’s what renders credibility to the expert opinions and scientifically proven facts. Internet […]

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5 Reasons Why You Can’t Miss a Chance at This Internship!

April 15, 2015 Dipalie Mehta 3

Well we are pretty awesome you know, we’ve been named company of the year and all. But, there are more important things to focus on while choosing an organisation to intern with, like if they have high speed internet or not (yes we do). So, here are 5 reasons you CAN NOT miss this internship […]

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Mobile Responsiveness and the Google Penalty

April 14, 2015 Neha Bawa 1

There’s nothing like a looming Google penalty to get everyone sitting up in their chairs with their eyes wide open. How long have we been telling you about the importance of responsive websites? How long, I ask you? But have you listened? Noooooo. When Google sent out warnings to webmasters in January to ensure the […]

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3 Reasons Why I Love #UnCancel and You Should Too

April 9, 2015 Neha Bawa 1

Because some trips are more than just trips. If you haven’t been living under a rock, then you know about Make My Trip’s #Uncancel campaign. If you HAVE been living under a rock, then, well…it’s time to come out. You know what I love about the Indian media and marketing scene right now? The fact […]

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An Open Letter to Kirthiga Reddy – Why Does Facebook’s Client Servicing Fall Short?

April 7, 2015 Neha Bawa 0

Dear Kirthiga Reddy, Congratulations. You’re quite the woman. You’ve carved out several niches for yourself in your journey from Silicon Graphics to Facebook India and we know you’ve earned them. You’re breaking through glass ceilings and paving a well-lit path for others to follow. Since taking over Facebook India, you’ve played a significant role in […]

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3 Principles of Storytelling that Apply to Marketing

April 2, 2015 Sarvesh Bagla 0

I’ve heard the word “stories” being dropped around a lot in meetings lately. It’s a word that’s beginning to catch up with “let’s get this content to go viral”. Objectively speaking, I think that’s a fair need. All of us using our content to market our services, network and generate leads want for it to […]

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How to Ace an SEO Interview #LikeABoss

March 25, 2015 Mumtaz Ali 0

There are fewer things more daunting than SEO interviews. While in depth technical knowledge is a must, that alone cannot land you the job. Your attitude and the amount of confidence you display will have a significant role in the decision making process. Needless to say, read up as much as you can about the […]

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AdTech 2015: Five Wins and a BooBoo

March 25, 2015 Dipalie Mehta 2

AdTech India’s Twitter bio calls it “India’s largest, most diverse digital marketing event”, and I don’t blame them for the subtle gloat because it is! Every year, within two to three days, the game changers of the industry share their wisdom with marketers, entrepreneurs and digital media enthusiasts. Their 2015 edition saw luminaries like Rahul […]

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What you Could Have missed if you Didn’t Attend the AdTech 2015

March 20, 2015 Sarvesh Bagla 0

The AdTech is to digital media professionals what the Comic Con is for every Marvel fan. You dream about being there, you get to know the cool stuff before anyone else does and more importantly you learn how the best in the field did what they did and how this rapidly growing industry is changing. […]

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Google Wants Autocomplete Adoption on Mobile

March 19, 2015 Sarvesh Bagla 0

Have you switched your mobile forms to autocomplete yet? Because in another round of playing “definitely-maybe,” Google’s released strong guidelines for mobile marketing, urging webmasters and marketers to switch their mobile web forms to autocomplete. According to Mathieu Perreault (Chrome team) and Zineb Ait Bahajji (Webmaster Trends team), “Making websites friendly and easy to browse […]

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