All Blog Articles

3 Principles of Storytelling that Apply to Marketing

April 2, 2015 Sarvesh Bagla 0

I’ve heard the word “stories” being dropped around a lot in meetings lately. It’s a word that’s beginning to catch up with “let’s get this content to go viral”. Objectively speaking, I think that’s a fair need. All of us using our content to market our services, network and generate leads want for it to […]

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How to Ace an SEO Interview #LikeABoss

March 25, 2015 Mumtaz Ali 0

There are fewer things more daunting than SEO interviews. While in depth technical knowledge is a must, that alone cannot land you the job. Your attitude and the amount of confidence you display will have a significant role in the decision making process. Needless to say, read up as much as you can about the […]

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AdTech 2015: Five Wins and a BooBoo

Dipalie Mehta 2

AdTech India’s Twitter bio calls it “India’s largest, most diverse digital marketing event”, and I don’t blame them for the subtle gloat because it is! Every year, within two to three days, the game changers of the industry share their wisdom with marketers, entrepreneurs and digital media enthusiasts. Their 2015 edition saw luminaries like Rahul […]

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What you Could Have missed if you Didn’t Attend the AdTech 2015

March 20, 2015 Sarvesh Bagla 0

The AdTech is to digital media professionals what the Comic Con is for every Marvel fan. You dream about being there, you get to know the cool stuff before anyone else does and more importantly you learn how the best in the field did what they did and how this rapidly growing industry is changing. […]

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Google Wants Autocomplete Adoption on Mobile

March 19, 2015 Sarvesh Bagla 0

Have you switched your mobile forms to autocomplete yet? Because in another round of playing “definitely-maybe,” Google’s released strong guidelines for mobile marketing, urging webmasters and marketers to switch their mobile web forms to autocomplete. According to Mathieu Perreault (Chrome team) and Zineb Ait Bahajji (Webmaster Trends team), “Making websites friendly and easy to browse […]

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6 Ways to Succeed as a Digital Marketer

March 12, 2015 Sarvesh Bagla 2

With the Indian government backing the growth of digital marketing in the country, we’re looking at an unprecedented boom in the industry. While the potential for growth is immense, what’s worrying marketers and brands alike is the fact that we don’t have a workforce that’s prepared to solve the challenges we’re going to face. To […]

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How to Generate $2K from Facebook in Two Days

March 11, 2015 Neha Bawa 4

Very often, marketers and brands forget how important it is to keep the “social” alive and thriving in social media, partly because of the massive effort that needs to go into getting campaigns developed and organized before they go live. However, that effort is critical to ensuring the success of a campaign. As social media […]

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Why Is Google Trying to Hide Keyword Data?

February 17, 2015 Sarvesh Bagla 5

Did you see Rand Fishkin talking about Google’s Keyword Planner hiding data? Here’s a screen grab from his post. He also goes on to suggest that placing complete faith in Google’s Keyword Planner could lead marketers astray in believing the tool’s response to queries. (We prefer to think more along the lines of a debilitating […]

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Google, the Twitter Firehose and What that Means for SEO

February 12, 2015 Neha Bawa 6

If you were a site that was able to generate an enormous amount of content from the user base, while constantly growing that user base, wouldn’t you want to stay visible all the time? Twitter users have been logging out. The micro-blogging social giant we’ve all come to use and love has seen slow growth […]

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The Digital Future of India

January 19, 2015 Neha Bawa 29

“India has crossed 300 million internet users” @RajanAnandan #9IDS — Techmagnate (@tech_magnate) January 14, 2015 So we were at the 9th Indian Digital Summit (#9IDS) held at The Lalit Hotel (@TheLalitHotels) on January 14th and 15th this week. It was a wonderful opportunity to hear the digital glitterati speak about the forces that are shaping […]

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