All Blog Articles

Has Myntra missed the point or are we failing to acknowledge one?

December 8, 2015 Dipalie Mehta 0

My first reaction to the Latest Myntra Ad for Anouk was that of a viewer- absolutely delighted at the fact that finally, the kind of “ideal women” some of our advertisements are portraying, are not dark women who need a fairness cream to get a job. My second reaction was that of an advertising professional- […]

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Did You Notice another Quality Update from Google On November 19, 2015

December 4, 2015 Sarvesh Bagla 1

The new core ranking algorithm update is already being rumored as “Phantom 3” and people are calling it another “Quality Update” Are rankings shifting again? On November 19, 2015, SEO professionals and webmasters noticed major shuffle in Google rankings once again. Though Google was tightlipped about this as usual, but there is enough evidence to suggest […]

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Simple Steps to Become an SEO Samurai

October 15, 2015 admin 3

It’s quite challenging to maintain the rankings of your website on Google and other search engines simply because Google has been consistently rolling out its algorithm updates every two or three months since 2011, not to mention smaller updates which keep on happening every week or so. It has impacted the entire SEO industry and […]

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8 Proven Tips to Recover from Google Phantom 2 AKA “Quality Update”

November 22, 2016 admin 5

Few months back, webmasters and SEO professionals noticed sudden fluctuations in the Google rankings of their websites. This ranking volatility was unexpected and not announced by Google officially, so it was obvious that many SEO professionals and website owners were taken by surprise. Therefore, we decided to conduct an interview with Mr Satyendra Mishra, manager SEO […]

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4 Steps to a Successful SEO Content Strategy

September 11, 2015 admin 3

SEO content needs to be optimized and evaluated ever so often in order to keep it relevant as well as effective. Thus, SEO content strategies should also be devised in accordance to a plethora of requirements of each organization. To keep the content marketing strategy functional, it is also imperative that with the changes occurring […]

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Top 5 PPC Mistakes that May be Costing You Money

September 11, 2015 Sarvesh Bagla 0

PPC is definitely one of the most relevant platforms in digital marketing and is also the most rapidly evolving field. While, businesses have been performing PPC tasks over a long time, we might be making some mistakes that may result in greater cash outflow. In other words, these mistakes can make you lose money. Conversion […]

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5 Best Practices to Follow for Your Mobile SEO

September 7, 2015 admin 2

Do’s and Don’ts of Mobile SEO The use of mobile devices to access the Internet has been increasing at a rapid rate. Till late 2013, digital media time spent on desktop was higher than that on mobile, but the number of mobile users exceeded the desktop users in the year 2014. According to a renowned […]

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Five Lessons Business People Should Learn From Narendra Modi

September 2, 2015 Sarvesh Bagla 0

Modi has emerged as a great leader on the Indian political landscape. Even his critics admit the fact that Narendra Modi has a cult like following and is very popular among Indian masses. As far leadership qualities are concerned, Narendra Modi has some very good personality traits which can be imbibed by working professionals to […]

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India’s eCommerce landscape to drive benefits through Narendra Modi’s digital India drive

August 26, 2015 admin 0

The changing landscape of digital penetration and ecommerce in India has got big momentum, thanks to digital India drive of the prime minister, Narendra Modi. The country observed Digital India Week in July 2015. In his address to the nation, he emphasized the need of high-speed digital highways to unite the country. He said that […]

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9 Important SEO Ranking Factors for 2017 [Infographic]

November 17, 2016 Sarvesh Bagla 5

SEO Ranking factors have always been a cause of concern for the SEO professionals. It’s partly because ranking factors keep on changing with the periodic algorithm updates rolled out by the search engines.  Search engines such as Google continuously change their algorithms in order to improve search results and maintain top position in the market. […]

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