All Blog Articles

India’s eCommerce landscape to drive benefits through Narendra Modi’s digital India drive

August 26, 2015 admin 0

The changing landscape of digital penetration and ecommerce in India has got big momentum, thanks to digital India drive of the prime minister, Narendra Modi. The country observed Digital India Week in July 2015. In his address to the nation, he emphasized the need of high-speed digital highways to unite the country. He said that […]

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9 Important SEO Ranking Factors for 2017 [Infographic]

November 17, 2016 Sarvesh Bagla 5

SEO Ranking factors have always been a cause of concern for the SEO professionals. It’s partly because ranking factors keep on changing with the periodic algorithm updates rolled out by the search engines.  Search engines such as Google continuously change their algorithms in order to improve search results and maintain top position in the market. […]

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Importance of Storytelling in Content Marketing and How to Build Them

July 27, 2015 Sarvesh Bagla 3

From books to movies to digital content, stories are revered everywhere. It’s the best way to connect with your readers and engage them, using scientifically proven ways. Storytelling is a way of communication that is in accordance with the way our brain functions. There is enough scientific data supporting the neurological impacts of storytelling and […]

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My Favourite Content Marketing Tools to Identify Real Influencers

July 25, 2015 admin 2

By the way, have you heard about the content marketing tools that are used to find real influencers? I am using the word “real” as number of fans and followers can very well be faked and it happens in many cases. So, how would you know that the person you’re going to approach as part […]

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Google begins rolling out its latest algorithm update – Google Panda 4.2

July 24, 2015 Sarvesh Bagla 0

Google algorithm updates always rouse a storm on the internet community as they directly affect website rankings. The latest such refresh is Google Panda 4.2, which began on 18th July, 2015. However, the rollout is extremely slow and that’s the reason people didn’t notice it. According to Google, it may take months till the time […]

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The Cornerstone-Content Checklist

July 13, 2015 Neha Bawa 1

What is Cornerstone Content? I came across an old friend of a post today about cornerstone content – it was written in 2011 by Joost de Valk over at Yoast. With a little bit of research, I’ve realized today that there’s precious little valuable information about what cornerstone content really is all about. Strange, considering […]

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How to Create the Ultimate PPC Landing Page

July 6, 2015 Sarvesh Bagla 1

“Get rid of half the words on each page, then get rid of half of what’s left”- Steve Krug. I’m a huge fan of this quote by Steve Krug because it’s a great lesson in minimalism and staying focused on the user experience. Both, writers and SEOs, get caught up in stuffing as much detail […]

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All You Need to Know About the Phantom Update and How to Survive It

July 3, 2015 Sarvesh Bagla 1

Does it exist or doesn’t it? Is it singing out loud at the Opera or hiding behind your curtains? Cheesy jokes apart, earlier in May, publishers began seeing fluctuations in their rankings and after a week of negating and much cajoling, Google finally confirmed changes to their algorithm, which a lot of people (especially @glenngabe) […]

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Taming Twitter: How to Start Your Journey to Online Influence

June 10, 2015 Dipalie Mehta 4

Complete with free tools and tricks! Whether it’s your business, personal brand, art, a cause you believe in or general goofy shenanigans if you want to take them to an audience, you know social platforms are the best way to get your message across. But social media – and especially Twitter – can get a […]

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8 PPC Blogs You Need to Eat for Breakfast

May 25, 2015 Dipalie Mehta 5

Taste best with anything! Are you as clueless about PPC as I was a month back? To give you an idea, I was so clueless that it was hilarious and sad at the same time. BUT I’ve crossed that bridge, one breakfast at a time. And here is a list of the eight blogs that […]

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