Infographics, SEO, Social Media,
Leveraging IFTTT for SEO and Social Media
February 19, 2014
IFTTT quite simply stands for ‘If This Then That’ and is a platform that operates on the principal of Trigger and Action. It has things called recipes that are a combination of a trigger and an action, in saying that the ‘if this’ part of the recipe is the Trigger and the “then that’ part of the recipe is the Action.
To get a better idea, have a look at this example, for Trigger we say, “If someone hashtags me on Twitter” the Action would be, “Send me a notification.” The recipes look for triggers in order to undertake a pre-defined action.
IFTTT uses a number of popular channels such as Facebook, Evernote, LinkedIn and many more to determine specific triggers and their relative actions, also the personal recipe allows the users to integrate two channels for completing a trigger and its action exercise.
Having explained that, the question now is- Can IFTTT be used or leveraged in any way for SEO and/or social media optimization? The answer to this question expectedly is- Yes.
Like every other platform in existence on the web today, IFTTT is also designed keeping in mind the complexities as well as the powers of search engine optimization. Social media also offers certain functionalities as contribution to the same.
When we talk about SEO and social media, the dominating factor that integrates and marries the two is content. Like everything else related to digital marketing, here too, content is the key. Driving the content bandwagon, IFTTT can help generate fresh content ideas by reviewing the activities of the social media audience and what they are actively sharing. In addition to this, one the best benefits that can be derived from IFTTT is help in researches.
Take in consideration, the following example, let’s say you want to create a post that is going to be image based and for a specific keyword- ‘red roses’. You can create a recipe in a channel of your choice, in this case, Instagram, and set up a Trigger saying that if a new photo of red roses is tagged (trigger), the image should be saved in Evernote (action).
Once the recipe is set up and finalized, IFTTT will start collecting the image data for you in Evernote and this will go on till the recipe is disabled. As potential use of IFTTT, you can also use it to post status updates to various social media accounts automatically. So, if you post something to twitter as a Trigger, you can select Buffer as the Action source to get the same status posted on other social media sites.
IFTTT has its place when it comes to being a useful tool for SEO and SMO. However, like most other platforms, it is up to the user to make the most of the features that have been provided and use them to maximize benefits as well as results.
Use IFTTT to drive your content and SEO needs and get positive results almost immediately!