Bing Updates, Content Marketing, eCommerce SEO, Google Updates, Infographics, Internet Marketing, Local SEO, Mobile Applications, Mobile SEO, News, Pay Per Click, SEO, TM Updates, Weekly Roundup,
Latest SEO Updates 2018 – Top NEWS about Latest SEO Strategies & Techniques
December 30, 2016
Get all the latest SEO updates and NEWS for 2018. We are here providing you latest SEO strategies and techniques required for 2018.
2016 and 2017 had proved to be full of roller coaster rides for internet marketing agencies. With the culmination of 2017, latest SEO strategies in 2018 have started appearing in the SEO industry. Techmagnate, as a responsible digital marketing agency, is hereby compiling all major SEO updates, NEWS, strategies and techniques from 2018.
Google has introduced a new additional feature as “Crowd Control” on Google Maps, which enables to have a real-time look at the locations you are planning to visit. So, you will be able to decide where and when to go accordingly.
This facility is applicable at your local restaurants, grocery store, pharmacy shop, supermarket, coffee shop, automobile servicing centre, and many others places.
After experimenting with image extensions in Adwords for a long time, Google has introduced this new feature in sitelink extensions, which is named as ‘Visual Sitelink’. In Google Ads sitelink extensions, now images will also appear along with the text. This feature will be spotted on mobile phones only in a swipeable carousel manner.
Earlier the limit of sitemap file size was restricted to 10 MB only. But, Google and Bing have comprehended the difficulty of the websites with long URLs, so, they have increased the file size limit of sitemaps files by 400%.
Both the search engines have taken efforts to increase the file size limit of Sitemaps files, so that, one can upload the uncompressed version of Sitemaps up to 50 MB.
Bing has come up with a new idea of giving every Bing Ads advertiser access to a virtual account manager. With the help of Microsoft, they are building a bot that will help the advertisers to manage their ad campaigns more effectively. This will assist the marketers in designing better ads.
A new strategical update in 2017 under Google AdWords, that is enabling advertisers to assign audience lists of his own choice at the very campaign level, instead of ad groups. Advertisers can now select desired audiences for different ads at Google AdWords. So, you can now do bid adjustments in bulk.
Read also Instagram vs Facebook vs Twitter vs Snapchat: Which is Better for Business Marketing
We have learnt that consumers prefer to do local searches to get the exact data before visiting the store. For this reason Google has introduced the new feature of ‘Crowd Control’. But it has been noticed that advertisers are struggling to design local ads because they are failing to map the local search behavior. Because the behavior of a user searching “seo company in Mumbai” might be different from a user searching for “seo company in Chennai“. So, in 2017 advertisers should not struggle in the same way as they used to do in previous years. First they should understand the consumers’ behavior and psychology in Local Searches and then create the appropriate form of local ads.
e-Commerce industry is flourishing and so the trend of online shopping. The competition to grab the attention of the customers is also heating up. So, to attract your prospects at different stages of their buying cycles, content can be the main tool. Latest SEO updates indicates that you need to create more and more content and market it properly through different channels. But this should be done with a clear and well-defined strategy for content marketing.
Conversion Rate Optimization (CRO) indicates the process when visitors on your website are directed towards a particular task that you want them to do. After directing the visitor to the particular task, it should meet the eye as far as this process is concerned. Then only it will be considered as a complete process of CRO. But, SEO trends signifies that first you need to be aware how CRO works. Then only, with the help of CRO can increase your revenue and your professional goals.
To Improve Your Conversion Rate CONTACT US NOW!
The good news is that finally, we are clear with the concept of content. Now we can understand what “great, rich content” should be like. It is necessary to be aware of the fact what should be included and what to be excluded to create a quality content. This is because nothing can have as strong impact as of the rich content.
Local SEO has grown exponentially in relevance and importance and a sharp increase is further expected in 2017. It has never been as important as it is in the current times. Experts have revealed that there are two big reasons for this. One is that more and more local searches are being conducted on mobile devices, so, location is a big factor. The second is that Google itself has been giving a lot of importance to organic local results even for desktop searches.
Finally, those 9 useful SEO ranking factors of 2017 have been revealed. SEO professionals will not have to be puzzled in search of that valuable SEO ranking factors anymore.
Earlier they were always concerned about the SEO ranking factors, as they keep on changing with the periodic algorithm updates rolled out by the search engines. To refine the search results, it is necessary for Google to come up with changes in algorithms.
But, now they do not have to confused with their SEO strategies and techniques. Whatever search engine algorithm updates will appear in 2017, these SEO ranking factors will act as the base of the SEO pillars.
Reverse Image Promotion is one of the latest SEO updates in 2017. It has been revealed that using graphics just for ornamental purposes, won’t benefit the site much. However, if we utilize graphics in an interactive and interesting manner, it may be a useful element that people will willing share.
Reverse image search will also help us know who is using our images and graphics without permission. In this way, it will not only give you your due credits but will also provide you a bonus backlink.
Some of the essential factors of internet marketing that were buried under the soil of ignorance of the SEO professional are now exposed in 2017. What matters is focusing clients and customers demands; everything else is just details.
Every sphere of digital marketing is important that needs special attention and requires specialized treatment for each one of them.
Digital Marketers need to ensure their mobile sites are fully optimized for the users’ experience. To solve these complexities related to mobile SEO, some latest SEO updates 2017 have come into place. Internet Marketers used to struggle a lot to reach that the limit where the website will be fully mobile-friendly. But, the secret route has recently been revealed to develop the best mobile website.
WordPress has been around over a decade as per its official website history, and ever since its inception, the platform has dedicated itself to helping individuals (and today in 2017, businesses) get the word out and build a space of their own on the World Wide Web.
Introduction of these 10 SEO Plugins for WP ECommerce Sites will definitely be counted as one of the greatest SEO updates in 2017.
Do You Want Custom eCommerce Web Design Service? CONTACT US NOW!
It seems no question will remain unanswered in 2017. When people at Internet Retail Expo, come up with the question of how to do SEO for eCommerce sites, it was decently answered by an expert. It won’t be a question of the people at Internet Retail Expo. Many have similar doubts in their mind. So, to clear all kinds of confusions, some permanent solutions have come into light.
While researching latest SEO strategies and techniques that are influencing the search engine rankings of websites in the current scenario, it has been noticed that SEO is changing fast. It has almost revolutionized the entire phenomenon. Content and user experience has been considered as the top most ranking trends. All prominent bloggers and agencies have also agreed to this fact. It indicates that the future of SEO is going to be different from what it’s today.
Google has also given an indication as they are doing some water testing at present and some big changes are just around the corner.
Google is updating its algorithm way too frequently, so, it is a hard nut to crack for any website to be well optimized for all these new changes. Hence, it is getting evident that we need to pull up our socks and bring some latest SEO updates in 2017. So, it is vital to get hold of the right SEO tools, in order to perform advanced SEO analysis for higher ranking and better visibility in Google. This has dug out the top 10 SEO tools that will be inevitable for search engine optimization in 2017.
Just like the SEO tools, some SEO tricks are also essential for planning a better campaign. People struggle with their SEO plans, as all of them target to make their business stand out online.
This has led to the generation of 7 latest SEO trends which is not only true for 2017 but also beyond that. To improve a site’s SEO, some tips and tricks need to be implemented so that one can keep a pace with the new and latest trends in SEO.
Now, that we have noted these 16 latest SEO NEWS and updates with important strategies and techniques for 2017, it is clear that this year is not going to disappoint us. This is surely going to be a year full of SEO updates and this will definitely bring new dimensions in creating better SEO strategies.
Read also Micro Influencer Marketing