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Latest SEO Updates 2018 – Top NEWS about Latest SEO Strategies & Techniques
December 30, 2016
Get all the latest SEO updates and NEWS for 2018. We are listing the latest SEO strategies and techniques to be adopted in 2018.
Yester years proved to be full of roller-coaster rides for the internet marketing agencies. By last year end, latest SEO strategies for 2018 started surfacing in different spheres of the SEO industry. Techmagnate, as a responsible digital marketing agency, is hereby compiling all the major SEO updates, NEWS, strategies and techniques for 2018.
SEO Update #1 Google is Rolling Out ‘Mobile First Indexing’
Mobile-first indexing is one of the latest SEO updates in 2018 by Google. In this update, Google crawlers will now give preference to mobile website which will directly impact rankings of both mobile and desktop.
Don’t worry yet – if you do not have a mobile-friendly website. As of now, this update is rolled out only for a few sites, which the search engine thinks have the capability to withstand the change without being severely affected. If a mobile website has AMP pages, Google will give preference to indexing non-AMP pages.
Google has smartly rolled out ‘mobile-first index’ instead of ‘mobile-only index’. Your desktop website continues to bring in value, though without being mobile-friendly, your Google rankings are likely to be affected. In other words, if you do not have a mobile-friendly website, you should start thinking of getting one.
Google introduced an additional feature termed as “Crowd Control” on Google Maps, which enables a real-time look at the locations you are planning to visit. This feature enables one to assess availability and business prospects.
This facility is available at your local restaurants, grocery store, pharmacy shop, supermarket, coffee shop, automobile servicing centre, and many others places.
After experimenting with image extensions in Adwords, Google introduced this new feature in sitelink extensions, which is named as ‘Visual Sitelink’. In Google Ads sitelink extensions, images will also appear along with the text. This feature will be spotted on mobile phones only in a swipeable carousel manner.
Earlier the limit of sitemap file size was restricted to 10 MB only. But, Google and Bing have comprehended the difficulty of the websites with long URLs, so, they increased the file size limit of sitemaps files by 400%.
Both the search engines have taken efforts to increase the file size limit of Sitemaps files, so that one can upload the uncompressed version of Sitemaps up to 50 MB.
Bing has come up with a new idea of giving every Bing Ads advertiser access to a virtual account manager. With the help of Microsoft, they have built up a bot that will help the advertisers to manage their ad campaigns more effectively. This will assist the marketers in designing better ads.
A new strategical update under Google AdWords enables advertisers to assign audience lists of his own choice at the very campaign level, instead of ad groups. Advertisers can now select desired audiences for different ads at Google AdWords. This feature has provided bid adjustments in bulk.
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We have learnt that consumers prefer to do local searches to get the exact data before visiting the store. For this reason Google has introduced the new feature of ‘Crowd Control’. But it has been noticed that advertisers are struggling to design local ads because they are failing to map the local search behavior. As the behavior of a user searching “seo company in Mumbai” might be different from a user searching for “seo company in Chennai“. Therefore, advertisers should not struggle in the same way as they used to do in the previous years. First, they should understand consumers’ behavior and psychology in local searches and then create the appropriate form of local ads.
e-Commerce industry is flourishing with the trend of online shopping. The market competition to grab the attention of the customers is also heating up. To attract your prospects at different stages of their buying cycles, content serves as the main tool. Latest SEO updates indicates that you need to create more and more content and market it properly through different channels. But this should be done with a clear and well-defined strategy for content marketing.
Conversion Rate Optimization (CRO) indicates the process when your website visitors are directed towards a particular task that you want them to do. After directing the visitor to a particular task, it should meet the eye as far as this process is concerned. Then it will be considered as a complete process of CRO. But, SEO trends signifies that first you need to be aware about how CRO functions. This will enable you to use CRO to increase your revenue and professional goals.
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The good news is once we are clear with the concept of content. We can understand what “great, rich content” should be like. It is necessary to understand what should be included and what to be excluded in a quality content. This is because nothing else can create a strong impact like a rich content.
Local SEO has grown exponentially in relevance with a sharp increase in searches. SEO significance has drastically grown recently. Experts have revealed two major reasons for this transition. One is that more and more local searches are being conducted on mobile devices wherein location plays a key role. The second is that Google itself has been giving a lot of importance to organic local results even for desktop searches.
Finally, those 9 useful SEO ranking factors have been revealed. SEO professionals will not have to be puzzled in search of that valuable SEO ranking factors anymore.
Earlier they were always concerned about the SEO ranking factors, as they keep on changing with the periodic algorithm updates rolled out by the search engines. To refine the search results, it is necessary for Google to come up with algorithm updates.
Today, there is no need to be confused with their SEO strategies and techniques. SEO ranking factors will continue to act as the base of SEO pillars in spite of whatever search engine updates.
Reverse Image Promotion is one of the latest SEO updates adopted last year. It has been revealed that using graphics just for ornamental purposes won’t benefit the site much. However, if we utilize graphics in an interactive and interesting manner, it may be a useful element that people will willing share.
Reverse image search will also help us know who is using our images and graphics without permission. In this way, it will not only give you due credits but will also provide you a bonus backlink.
Some essential factors of internet marketing that were buried under the soil of ignorance of the SEO professional were exposed recently. What matters is focusing on clients and customers demands; everything else is just details.
Every sphere of digital marketing is important that needs special attention and requires specialized treatment for each one of them.
Digital Marketers need to ensure their mobile sites are fully optimized for the users’ experience. To solve these complexities related to mobile SEO, some latest SEO updates have come into place. Internet Marketers used to struggle a lot to reach the limit where the website will be fully mobile-friendly. But, the secret route has been recently revealed to develop the best mobile website.
WordPress has been around over a decade as per its official website history, and ever since its inception, the platform has dedicated itself to helping individuals (and businesses) get the word out and build a space of their own on the World Wide Web.
Introduction of these 10 SEO Plugins for WP ECommerce Sites will definitely be counted as one of the greatest SEO updates.
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It seems no question will remain unanswered in 2018. When people at Internet Retail Expo, came up with the question of how to do SEO for eCommerce sites, it was decently answered by an expert. Many have similar doubts in their mind. In order to clear all kinds of confusions, some permanent solutions have come into light.
While researching latest SEO strategies and techniques that are influencing the search engine rankings of websites in the current scenario, it has been noticed that SEO is changing fast. It has almost revolutionized the entire phenomenon. Content and user experience has been considered as the top most ranking trends. All prominent bloggers and agencies have also agreed to this fact. It indicates that the future of SEO is going to be different from what it’s today.
Google has also given an indication as they are doing some water testing currently and some big changes are just around the corner.
Google is updating its algorithm way too frequently. It is a hard nut to crack for any website to be well optimized with all these new changes. Hence, it is getting evident that we need to pull up our socks and bring some latest SEO updates in 2018. So, it is vital to get hold of the right SEO tools, in order to perform advanced SEO analysis for higher ranking and better visibility in Google. This has dug out the top 10 SEO tools that will be inevitable for search engine optimization.
Just like the SEO tools, some SEO tricks are also essential for planning a better campaign. People struggle with their SEO plans, as all of them target to make their business stand out online.
This has led to the generation of 7 latest SEO trends which is not only applicable this year but also beyond that. To improve a site’s SEO, some tips and tricks need to be implemented so that one can keep a pace with the new and latest trends in SEO.
Now, that we have noted these 20 latest SEO NEWS and updates with important strategies and techniques for 2018, it is clear that this year is not going to disappoint us. This is surely going to be a year full of SEO updates and this will definitely bring new dimensions in creating better SEO strategies.
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