Internet Marketing, News,
Latest SEO Updates 2018 – Top NEWS about Latest SEO Strategies & Techniques
December 30, 2016
Get all the latest SEO updates and NEWS for 2018. We are listing the latest SEO strategies and techniques to be adopted in 2018.
Yester years proved to be full of roller-coaster rides for the internet marketing agencies. By last year end, various strategies started surfacing in different spheres of the digital industry. Techmagnate, as a responsible digital marketing agency, is hereby compiling all the major SEO updates, NEWS, strategies and techniques for 2018.
SEO Update #1 – You Will Get 16 Months Data on Google Search Console Analytics API
A tweet by the world’s largest search engine Google has set the Digital Marketing Industry abuzz with excitement. It has announced that the new search beta console which was rolled out in Jan 2018 now supports 16 months of data instead of three months. Digital marketing experts working with both SEO and AdWords depend on the keyword page of the search console to show which keywords trigger user queries for both organic and paid content.
What Does It Mean for The Digital Marketing Industry?
While three months data is good for latest trends, historic data and data patterns going back to 16 months can help plan activities around.
- Seasonal behavior
- Buying patterns
- Keyword triggers
- Search results
Data analysis of keyword triggers and user queries can be used to allow experts to identify customer intent and plan their SEO and PPC campaigns accordingly.
What Remains the Same?
Though the industry has grown exponentially year-on-year for the last decade the use of data to identify consumer intent remains the same. The focus has shifted from increasing traffic to increasing relevant traffic, It can be summed up as – Attracting highly-relevant consumers by triggering response on most-searched keywords.
In other words, access to data, going back to one year and four months, will give a digital marketing agency the impetus to collate and analyse data. As they understand data patterns for attracting the right organic traffic, it is bound to create an impactful digital footprint.
SEO Update #2 – Google Publishes Research on New Paraphrasing Algorithm
A published research on Google’s new Paraphrasing algorithm in May 2018 is going to shape how content gets optimised for the search engine in the future.
The new Google algorithm is designed to use ‘extractive and abstractive summaries’ to create paraphrased content. In short:
Extractive summaries + Abstractive summaries = Paraphrased content by Google
The Main Features of ‘extractive summaries’
- Based on the user’s intent, relevant content will be extracted from multiple blogs, articles or posts
- Important parts or sentences of an article or blog will be used to create snippets
The Main Feature of ‘abstractive summaries’
- Paraphrase the extracted content and make it easier and simpler for the user to understand.
What is unclear right now
- Will the algorithm link back to the multiple pages from which the content is extracted
- Will the abstracted content become a Google article
However, SEO marketing experts agree, if the algorithm is well-executed, it will have a
- Negative Impact — Small Blogs
- Positive Impact —- Video SEO
- Neutral — “Money”/”Non-informative” keywords
SEO Update #3 Google is Rolling Out ‘Mobile First Indexing’
Mobile-first indexing is one of the latest SEO updates in 2018 by Google. In this update, Google crawlers will now give preference to mobile website which will directly impact rankings of both mobile and desktop.
Don’t worry yet – if you do not have a mobile-friendly website. As of now, this update is rolled out only for a few sites, which the search engine thinks have the capability to withstand the change without being severely affected. If a mobile website has AMP pages, Google will give preference to indexing non-AMP pages.
Google has smartly rolled out ‘mobile-first index’ instead of ‘mobile-only index’. Your desktop website continues to bring in value, though without being mobile-friendly, your Google rankings are likely to be affected. In other words, if you do not have a mobile-friendly website, you should start thinking of getting one.
SEO Update #4 Check Real Time Crowd in Any Store with Google’s “Crowd Control” Feature
Google introduced an additional feature termed as “Crowd Control” on Google Maps, which enables a real-time look at the locations you are planning to visit. This feature enables one to assess availability and business prospects.
This facility is available at your local restaurants, grocery store, pharmacy shop, supermarket, coffee shop, automobile servicing centre, and many others places.
SEO Update #5 Use “Visual Sitelinks” Images in Sitelink Extensions for Mobile Search Ads
After experimenting with image extensions in Adwords, Google introduced this new feature in sitelink extensions, which is named as ‘Visual Sitelink’. In Google Ads sitelink extensions, images will also appear along with the text. This feature will be spotted on mobile phones only in a swipeable carousel manner.
SEO Update #6 Google and Bing Sitemap File Size Limit Increased from 10 MB to 50 MB
Earlier the limit of sitemap file size was restricted to 10 MB only. But, Google and Bing have comprehended the difficulty of the websites with long URLs, so, they increased the file size limit of sitemaps files by 400%.
Both the search engines have taken efforts to increase the file size limit of Sitemaps files, so that one can upload the uncompressed version of Sitemaps up to 50 MB.
SEO Update #7 Use Bing Ads Bot for Better Campaign Management
Bing has come up with a new idea of giving every Bing Ads advertiser access to a virtual account manager. With the help of Microsoft, they have built up a bot that will help the advertisers to manage their ad campaigns more effectively. This will assist the marketers in designing better ads.
SEO Update #8 Assign Audience Lists at Campaign Level in Google AdWords with “Audience Targeting”
A new strategical update under Google AdWords enables advertisers to assign audience lists of his own choice at the very campaign level, instead of ad groups. Advertisers can now select desired audiences for different ads at Google AdWords. This feature has provided bid adjustments in bulk.
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SEO Update #9 Understanding Consumers’ Local Search Behavior
We have learnt that consumers prefer to do local searches to get the exact data before visiting the store. For this reason Google has introduced the new feature of ‘Crowd Control’. But it has been noticed that advertisers are struggling to design local ads because they are failing to map the local search behavior. As the behavior of a user searching “seo company in Mumbai” might be different from a user searching for “seo company in Chennai“. Therefore, advertisers should not struggle in the same way as they used to do in the previous years. First, they should understand consumers’ behavior and psychology in local searches and then create the appropriate form of local ads.
SEO Update #10 How Content Marketing will Affect e-Commerce Industry
e-Commerce industry is flourishing with the trend of online shopping. The market competition to grab the attention of the customers is also heating up. To attract your prospects at different stages of their buying cycles, content serves as the main tool. This update indicates that you need to create more and more content and market it properly through different channels. But this should be done with a clear and well-defined strategy for content marketing.
SEO Update #11 How to do Conversion Rate Optimization (CRO)
Conversion Rate Optimization (CRO) indicates the process when your website visitors are directed towards a particular task that you want them to do. After directing the visitor to a particular task, it should meet the eye as far as this process is concerned. Then it will be considered as a complete process of CRO. But, SEO trends signifies that first you need to be aware about how CRO functions. This will enable you to use CRO to increase your revenue and professional goals.
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SEO Update #12 8 Crucial SEO Ranking Factors
The good news is once we are clear with the concept of content. We can understand what “great, rich content” should be like. It is necessary to understand what should be included and what to be excluded in a quality content. This is because nothing else can create a strong impact like a rich content.
SEO Update #13 12 Point Local SEO Checklist
Local SEO has grown exponentially in relevance with a sharp increase in searches. SEO significance has drastically grown recently. Experts have revealed two major reasons for this transition. One is that more and more local searches are being conducted on mobile devices wherein location plays a key role. The second is that Google itself has been giving a lot of importance to organic local results even for desktop searches.
SEO Update #14 9 Important SEO Ranking Factors
Finally, those 9 useful SEO ranking factors have been revealed. SEO professionals will not have to be puzzled in search of that valuable SEO ranking factors anymore.
Earlier they were always concerned about the SEO ranking factors, as they keep on changing with the periodic algorithm updates rolled out by the search engines. To refine the search results, it is necessary for Google to come up with algorithm updates.
Today, there is no need to be confused with their SEO strategies and techniques. SEO ranking factors will continue to act as the base of SEO pillars in spite of whatever search engine updates.
SEO Update #14 Create Quality Backlinks with “Reverse Image Promotion”
Reverse Image Promotion was adopted last year. It has been revealed that using graphics just for ornamental purposes won’t benefit the site much. However, if we utilize graphics in an interactive and interesting manner, it may be a useful element that people will willing share.
Reverse image search will also help us know who is using our images and graphics without permission. In this way, it will not only give you due credits but will also provide you a bonus backlink.
SEO Update #15 Find the Hidden Treasure of Internet Marketing from these Famous Blog Posts
Some essential factors of internet marketing that were buried under the soil of ignorance of the SEO professional were exposed recently. What matters is focusing on clients and customers demands; everything else is just details.
Every sphere of digital marketing is important that needs special attention and requires specialized treatment for each one of them.
SEO Update #16 Mobile SEO: 5 Best Practices to Follow
Digital Marketers need to ensure their mobile sites are fully optimized for the users’ experience. To solve these complexities related to mobile SEO, this update had came into place. Internet Marketers used to struggle a lot to reach the limit where the website will be fully mobile-friendly. But, the secret route has been recently revealed to develop the best mobile website.
SEO Update #17 10 Best SEO Plugins for WordPress ECommerce Websites
WordPress has been around over a decade as per its official website history, and ever since its inception, the platform has dedicated itself to helping individuals (and businesses) get the word out and build a space of their own on the World Wide Web.
Introduction of these 10 SEO Plugins for WP ECommerce Sites will definitely be counted as one of the great SEO updates.
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SEO Update #18 Top SEO Tips for eCommerce Success
It seems no question will remain unanswered in 2018. When people at Internet Retail Expo, came up with the question of how to do SEO for eCommerce sites, it was decently answered by an expert. Many have similar doubts in their mind. In order to clear all kinds of confusions, some permanent solutions have come into light.
SEO Update #19 SEO is Changing Fast, Let’s Know How
While researching latest SEO strategies and techniques that are influencing the search engine rankings of websites in the current scenario, it has been noticed that SEO is changing fast. It has almost revolutionized the entire phenomenon. Content and user experience has been considered as the top most ranking trends. All prominent bloggers and agencies have also agreed to this fact. It indicates that the future of SEO is going to be different from what it’s today.
Google has also given an indication as they are doing some water testing currently and some big changes are just around the corner.
SEO Update #20 10 Most Recommended SEO Tools
Google is updating its algorithm way too frequently. It is a hard nut to crack for any website to be well optimized with all these new changes. Hence, it is getting evident that we need to pull up our socks and bring some SEO changes 2018. So, it is vital to get hold of the right SEO tools, in order to perform advanced SEO analysis for higher ranking and better visibility in Google. This has dug out the top 10 SEO tools that will be inevitable for search engine optimization.
SEO Update #21 7 Latest SEO Trends and Tricks for a Better SEO Planning
Just like the SEO tools, some SEO tricks are also essential for planning a better campaign. People struggle with their SEO plans, as all of them target to make their business stand out online.
This has led to the generation of 7 latest SEO trends which is not only applicable this year but also beyond that. To improve a site’s SEO, some tips and tricks need to be implemented so that one can keep a pace with the new and latest trends in SEO.
Now, that we have noted these 21 SEO NEWS and updates with important strategies and techniques for 2018, it is clear that this year is not going to disappoint us. This is surely going to be a year full of SEO updates and this will definitely bring new dimensions in creating better SEO strategies.
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