Knowledge Panel, Rich Snippets & Local Results Now Added to Google Analytics Report
Google has recently updated how they calculate some of the clicks and impressions in the analytics report. It is believed that this development is going to impact mobile apps significantly.
John Mueller from Google further informed that Search Analytics report now includes Knowledge Panel in various Rich Snippets and in the local results in Search as impressions when a URL shows up in those places.
It seems Google did not consider these earlier.
John wrote on Google+:
“We recently made some changes in how Search Console reports & calculates clicks and impressions in Search Analytics.
As a result, you may see a change in the click, impression, and CTR values shown there. For most sites, this change will be minimal. A significant part of this change will affect website properties with associated mobile app properties. Specifically, it involves accounting for clicks and impressions only to the associated application property rather than to the website. Other changes include how we count links shown in the Knowledge Panel, in various Rich Snippets, and in the local results in Search (which are now all counted as URL impressions).”
See also Understanding Consumers’ Local Search Behavior
John also added on Google+:
“FWIW one question that has come up a few times regarding Search Analytics is how local results are handled. Luckily, it’s pretty straightforward: if a URL from your site is included in the local result, it’s counted as an impression. If the same URL is included multiple times (e.g., multiple franchises in the same area with a shared web URL), that URL is just counted once. If a local result (w/web link) + a natural web result are included in the same results page, then that’s counted as 1 site impression (which is used for the view by query, for example), and the URLs individually get the page impressions (which is used in the per-page view). “
Hopefully, this is going to allow SEO professionals to filter according to knowledge panel, local, and rich snippets in near future.
Read also Local SEO Checklist for 2017 with Infographic