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How to Generate High ROI by ASO
There are times when sophisticated marketing concepts cannot be conveyed by acronym. Certainly, the tech world is veritably busting with an alphabet soup of acronyms that often do little to provide clear concepts. As for instance, let’s look at app store optimization or the return on investment from ASO that optimizing for an individual operating system’s app store can bring.
App Store 101
The original app store is the Apple app store. Carrying only applications that would work with the iOS operating system, the store was an incredible success. App stores now exist for a wide variety of operating systems including Android and Windows. App stores are global distribution channels, and users of all types of operating systems are devoted to them, searching for applications for everything from counting how many miles they walk in the day to music and entertainment apps, games, and productivity applications. Optimizing for the app store – or ASO – works a lot like SEO. In both cases you are optimizing to move up in rank on search results. This is done by inserting keywords in the app’s name and description much in the same way that keywords are inserted into the meta of a webpage to make it visible to indexing algorithms.
How Does ASO Deliver ROI?
App store optimization ranking is key to getting your apps in front of people who need or want them. The ROI by ASO is considerable, when you take into account that as with search engine results, most people never go beyond the first page. With downloads of apps estimated to hit 205 billion in 2018, there are vast numbers of searchers, and vast quantities of apps. By 2020, global mobile app downloads will reach 284 billion & revenue will double to $101Bn. It is no longer enough to say that you have a mobile app; the bar is now set at making sure your consumers can quickly locate that app and perceive it as high-ranking and properly-functioning. Waiting and hoping your app does well on the market charts does not deliver downloads, professional ASO returns ROI by delivering search results – especially for independent developers.
Independent Developers and Value
Because ASO is optimized for mobile, descriptions are short. Moreover, translations for this worldwide market will not take a substantial chunk of the budget. The more languages, more results, more downloads, the better return on investment. App store optimization ranking bring in more value for your investment than trying to get your app to show up in a typical web search. People using mobile devices are using mobile to look for their apps, they are not going to the desktop or laptop and searching on Google. They are searching the actual app store or their operating system, so optimizing for that search platform is the only path to success.
Creating a successful mobile app for your business doesn’t have to mean sinking large sums into its development or offering major incentives just for users to downloads it. Partner with an ASO professional and watch your download numbers increase – and your profits, too!