Guest Blogging to Boost SEO and Influence
February 6, 2014
When it comes to online marketing, apart from achieving basic targets such as increasing traffic and converting sales, one of the biggest goals is to increase visibility as well as influence. Setting oneself up as a strong authority on the Internet for the industry that one is involved in, is an important element towards which a lot of content marketing efforts are directed.
Talking about content marketing, guest blogging has become an integral part of the process as has infographics posting. Infographics are popular simply because of the visual appeal they hold and the interesting manner in which content is projected via them. That being said, guest blogging has its merits too and can be used to enhance SEO as well as gain influence on the web.
Here are a few steps on how this can be achieved:
When creating a post, one of the best ways to marry it with SEO tactics is to write around one targeted keyword. Use that one keyword in your title and then repeat it in the first sentence of the post. This will definitely tie in the basic principles of SEO and give your post an edge, even from a optimization novice point of view.
Once a post has been written and published, use the same topic and write a second extension post on your blog. Make sure that you add a hyperlink of the same in the first guest post. This serves two purposes, one the readers get more value from your shared knowledge and you also get credit from Google for your relevancy.
Obviously when you write as guest blogger for someone, you will benefit from a platform that allows you to showcase who you are along with your social links. This helps you build your own community and network as the people who like the post are likely to click on your name, blog name or one of the social links and possibly become followers. Add to that Google Authorship, and you are definitely on your way to building more influence on the web.
When writing a guest post, it is important to choose a topic that fits in well with the site or blog that you are writing for an is to interest to the targeted readers. It is important to create a connection with the audience via your writing and for his relevancy is the key. [See: Google Warning - Low Quality Guest Blogging Calls for Penalty]
When it comes to increasing your influence via guest blogging, it makes complete sense to create a network with the high influencers of the industry that you are writing for. This could be via Twitter or Facebook, but the key goal should be to create meaningful relationships with them that allows you to gain leverage via their social sharing capabilities.
Of course in the end, one of the things that will help you gain influence is writing original content consistently. Posts that are well written and well researched help to build credibility. That being said, the above mentioned steps can help in boosting and further enhancing your reputation as a formidable knowledgeable source on the web.