21 June 2012

Google’s Penalization for Over Optimization

Google’s Matt Cutts announced the SEO penalty for over optimization at South by Southwest (SXSW) panel hosted by Search Engine Land’s Editor-in-Chief, Danny Sullivan. Google has decided to flag websites that are over optimized and give weightage to websites having great content. Now it is very clear that Google is going to give some space in search engine result pages (SERPs) to websites that have never been optimized for search engines ranking.

Strong Signals have been received that suggest Google wants sites to avoid:

•   Keyword Stuffing – Excessive Keyword Density
•   Paid Back Links
•   Getting Internal Links with Literal or Target Keywords only.
•   Displaying List of Keywords on Site
•   Unpleasant Website Design
•   Poor Quality Content or Duplicate Content
•   Not Adding Value to Searchers
•   Getting Back Links with Same Anchor Text
•   Getting Back Links from Irrelevant Sites
•   Doorway Pages
•   Excessive use of H1 Tags

According to the Google’s link schemes you have to create unique, relevant content that can quickly gain popularity in internet communities like Google Plus, Facebook, LinkedIn, Twitter etc. The assumption is that if readers find your content useful and valuable then they will definitely link back to you.

Google Penguin Update – April 2012

Penguin is the latest update to Google Algorithm and was introduced on 24th of April 2012. It was basically updated by Google in order to flag the websites that are over optimized (for “keyword stuffing” and “bad link schemes”). Penguin ha affected nearly 3% searches on Google across the globe. Most of the websites that are affected by the Google Penguin update were involved in keyword stuffing and bad link schemes (getting lots of back links with same anchor text). The main objective of this update was to just improve the quality of search result pages. It is advisable to keep your keyword density not more than 2% within your content. So please try to get quality and thematic back links with different anchor text.

Penguin 1.1 Data Refresh

After Penguin update in April, 2012 Google’s Matt Cutts announced the news of “Data Refresh” in the month of May, 2012 on Twitter calling it a Penguin 1.1 Data Refresh. It had affected <0.1% English searches. This update effects only small part of English Searches.

Say no to “Keyword Stuffing” and “Unnatural Links”.

Contact Techmagnate today if you have been affected by the Penguin Update or wish to build quality contextual links for your site.