Google’s latest update: Higher search relevancy is the focus.
January 10, 2014
The Google Webmaster Blog features a new update which states that the search queries will no longer be enlisting data that contains rounded off results. The official Google Webmaster Tools Search Queries Report was published on the blog recently showing the snapshots of search results before and after the update. Google’s Webmaster Trends Analyst, John Mueller confirmed the news saying that Google will no longer be rounding Data Stats and will be showing exclusive results only.
The release of the update is clearly an effort of Google to make search results more effective and available in real time because if the search engine no longer rounds data, the results obtained are bound to be more accurate.
The Search Engine giant also announced the Google Webmaster Tools Search Queries’ addition of Mobile Stats, a filter designed to help view the statistics and analytics of a Mobile Site in a better manner.
It aims to:
- Analyze queries where your mobile pages appeared in the search results, and
- Queries where search results initially displayed the desktop version of your website and was then redirected to the mobile version. It’s called Skip Redirect.
Additionally, the Google Webmaster Tools Search Queries added the Mobile filter feature to also help combat latency of a server-side redirect and save the users from its peril. Changes will come into effect in the next few days and will be visible to users as per the Webmaster Trends Analyst, John Mueller.
Have you noticed the effects of these changes on your website? Have your results been more fruitful?
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