Internet Marketing, Mobile SEO,
Google Wants Autocomplete Adoption on Mobile
March 19, 2015
Have you switched your mobile forms to autocomplete yet?
Because in another round of playing “definitely-maybe,” Google’s released strong guidelines for mobile marketing, urging webmasters and marketers to switch their mobile web forms to autocomplete.
According to Mathieu Perreault (Chrome team) and Zineb Ait Bahajji (Webmaster Trends team), “Making websites friendly and easy to browse for users on mobile devices is very important. We hope to see many forms marked up with the “autocomplete” attribute in the future.”
Sure, focusing on user friendliness needs to be a foremost priority, but we have no indication from Google whether this will affect rankings for websites.
Google claims this move towards the “autocomplete” attribute is geared towards helping sites increase their conversion rates and improve the overall experience for mobile users.
But still. We can’t help but wonder whether we’re going to see an eventual update that ties rankings in with this change.
Where do you think this change is leading us?
Additional Reading: Mobile SEO: 5 Best Practices to Follow for 2017