Google Docs’ Free SEO Tools
January 25, 2014
With SEO comes the need for good SEO tools. That is a given. While there are a number of recommended SEO tools that are available on the web out there, a lot of them are paid and require an initial investment before one can test them out.
That being said, what a lot of marketers are unaware of is how Google has made life easier when it comes to looking for good SEO tools, that too for free. Google Docs Tools are one of the best resources available on the web today for search engine optimization.
Google SEO tools are handy with everything from link building, project management, web scraping and crawling, tracking data and much more. The goal behind taking the help of an SEO tool is to make the entire search engine optimization process more scalable and efficient.
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There are a number of ways that Google docs can help achieve all of the above, and here are a few of them:
Help with research:
One of key functionalities of search engine optimization is to research. This pertains to research regarding keywords and how they are performing on your competitor’s sites.
While it can be a tedious and extremely time consuming task to scour through web page after web page, one of the easiest ways to work around this is to combine the free SEOmoz API key with a Google doc spreadsheet to create a summary of sorts that details this information. In order to give you a better idea of what exactly you are dealing with, the report includes the rankings of your competition for specific keywords, MozRank and domain authority.
Show me the rank:
Another basic functionality that Google docs offer is the option of being a very basic and rugged rank checking tool. Though, on this front it cannot compete with a full-fledged sophisticated rank-checking tool, it can still be a quick, handy option. With the help of ImportXML syntax, Google spreadsheets can be used to check your SEO progress.
For a small business, there is the option of making use of Google docs to crawl a website and evaluate the on-page ranking factors of a website. It is common knowledge that everything from title tags, to Meta descriptions, to Google’s index etc.affect rankings. The possibility of viewing all of these factors in a structured consolidated form makes the process more effective and efficient as well as organized.
Help with management:
If you are managing more than one SEO project or working with a team, Google docs can come in handy here too as a project management tool. You can use it for everything from management of prospective links, tracking progress, report building and interaction with teammates.
While it is important to realize that Google Docs might not be able to provide extensive functionalities that a full-fledged paid tool can provide, it is definitely a viable option for using as an SEO tool with most basic features available.
If you’re looking for a free SEO tool, it’s definitely worth your while to walk to the source. And where are you going to find better analytics than Google anyway? Let us know if you’ve used it before and how well it worked for you. Example of Google Docs’ Project Management Tools
Project Management Schedules
TO DO List – https://drive.google.com/previewtemplate?id=0As3tAuweYU9QcHlVM3hrY2tocEkyY3FvbXhoY0NBWFE&mode=public&urp=http://www.searchenginepeople.com/blog/google-docs&pli=1#