Facebook Graph Search: Our First Impressions
January 29, 2013
Digital marketing is buzzing again with an update from the Social Media giant, who looks poised to compete with Google.
The change reflects what we’ve known about effective SEO for a long time: that it doesn’t exist in a vacuum. While we’re moving towards higher usage in mobile web browsing, we’re also moving towards digital marketingthat’s more integrated and increasingly seamless on a cross-platform standing.
From our perspective, Facebook’s Graph Search is yet another step towards making the Net a lot more personal. With potentially a billion users to tap into, Facebook’s magnified ‘word-of-mouth’ advertising on an unprecedented scale.
If, like us, you’re not one of the select-few US-based users with access to the graph search (it’s in beta), you’ll have to settle for second-hand first impressions. The website lets you try a sample search, with the videos providing enough fodder for a basic understanding of how Graph Search is going to work. You can also join the trial waiting list as they begin to roll out their new feature regionally.
Privacy concerns? Watch this video.
The Graph Search Advantage
As always, Facebook remains accessible for its audience. For instance, instead of using clunky keyword phrasing with search engines, you can type in straightforward language like ‘Restaurants my friends have been to’. Going out on a hike? Do a quick search to see if any of your nature loving pals have trekked into corners you’ve never seen before. And the results are, well, instantaneous. As they should be.
With the Graph Search, you can find people based on your interests, photos that you’ve been tagged in with your friends and interact with the culture around you on a more customized level, because every individual sees a different result for the same search terms.
At its most granular level, personalized search has never been this easy, simple or powerful.
While we’re waiting to discover the Graph Search for ourselves, we’d love to hear from you. Have you had a chance to interact with it? What has your experience been?