EXIF Embedding Might Just Help Boost SERP Rankings
March 3, 2014
Image courtesy: http://petapixel.com
Ever thought an image’s EXIF data could help in ranking on Google’s search? Well, there is some truth in that fact for sure. At least after Matt Cutts’ Google Webmaster’s help video, future prospects can be speculated upon.
“The short answer is we did a blog post in April 2012 where we talked about it and we did say we reserve the right to use EXIF or other sort of Meta data that we find an image in order to help people find information”.
So what is EXIF? Essentially, it’s the Metadata that contains image specific information like date taken, camera type, resolution and various other parameters. Flickr for instance uses EXIF for all its images, which can be accessed by clicking on the images. Google says, EXIF can be used to find useful information that may or may not be linked to the purpose the image was taken for. For instance an image could help a customer wanting to buy a camera with certain specifications, get an idea of the quality of pictures that the camera yields.
Besides, EXIF data helps Google get vital information about the image, aiding it in attributing the image to the correct source and therefore effectively combating spamming, having said the ease with which images can be misused. There are a lot of other fields as well, in the image EXIF that can be utilized to increased the credibility of the image, like ‘subject’, ‘keywords’ and ‘image description’, ‘copy write’, etc. While most aren’t aware of these options, many have stuffed them with keywords, with a hope to rank. Well that’s something that has still not been clarified upon.
EXIF can also play a vital role as video SEO best practices. EXIF metadata blocks along with the native metadata blocks (specific to video containers) can be embedded into video files, which will help the search engines to get information about the video and its specifications. It can be utilized better with the support of video marketing services.
Image courtesy: http://legacyhelp.smugmug.com
Conclusively, Matt’s repetitive emphasis on the statement – “Google reserves the right to potentially use EXIF” shows positive signals; stating that EXIF can soon be leveraged to enhanced SERP rankings. Hence, ensuring EXIF imbedding in your images henceforth might just pay-off!
Have you been updating EXIF for the images you use? Do you think EXIF imbedding can help curb image spamming? Share your takes and thoughts with us.