Google Updates,
Dynamic Search Ads: How to Create Dynamic Search Ads and Best Practices
April 24, 2017
Rajat Tyagi
What are Dynamic Search Ads?
With Dynamic Search ads, advertisers can automatically generate dynamic headlines for Google search ads to provide an exact and the most accurate search result to the user. By following Dynamic Search Ads best practices, advertisers can easily run Dynamic Search Ads with a perfectly developed enterprise level website/business.
Increasing traffic is vital to the growth of any profit-conscious web-based enterprise. With the help of Dynamic Search Ads from the best PPC Company in India, online businesses with digital marketing can garner sizeable revenues by integrating suitable dynamic search ad campaign to boost their profitability.
Dynamic Search Ads Best Practices
Following all required Dynamic Search Ads best practices, Dynamic Search Ads can become one of the easiest and most effective ways of targeting web-based customers with precision. They utilize Google’s organic web crawling tool, which basically use under Search Engine Optimization, combined with a business website’s content to target prospective consumers searching for exactly what your website offers. When a search query is entered, Google automatically matches the search phrase to a suitable corresponding page or category in your website then generates the ad headline and the URL for the landing page to that web page.
Who should use Dynamic Search Ads (DSA)?
Dynamic Search Ads (DSA) integrate Cost per Click (CPC) strategy to expand a web-hosted enterprise’s income by targeting only those searches that will most certainly be converted to customers. Since, Dynamic Search Ads (DSA) generation is based on correspondence of dynamic search terms with website content, Dynamic Search Ads (DSA) are most suitable for enterprises whose websites have exponential yet relevant content. The most profitable beneficiaries of Dynamic Search Ads (DSA) include:
- Businesses that are exploring new markets
- Seasonal service/product lines
- Complex businesses (multi-product/service enterprises)
How to Create Dynamic Search Ads?
Follow these steps to create an ideal Dynamic Search Ads Campaign:
Phase 1 of Creating Dynamic Search Ads: Campaign Settings
Step 1: Sign in to the Google AdWords account of your business website.
Step 2: Select the campaigns tab. A drop-down menu will appear.
Step 3: Next, in the drop-down menu, click on ‘Search Networks Only’ option. Now, ‘Settings’ page will be opened.
Step 4: Now, under ‘Settings’ page select ‘Dynamic Search Ads’ and enter a preferential “Name” for your new campaign.
Step 5: Insert your website’s Domain Name and select a suitable Language for your ads’ target pages.
Step 6: Next, click the ‘Additional Settings’ option and specify your target searches’ “Budget” and “Geographical Location“.
Step 7: Now, in the ‘Default Bid’ configuration section, click on ‘Advanced Options’ and choose your preferential “bid strategy“. NOTE: An automated bidding strategy allows Google permission for bid optimization and is better than manual cost-per-click bidding.
Step 8: Finally, select ‘Save’.
Phase 2 of Creating Dynamic Search Ads: Ad Group Settings
This part distinguishes Dynamic Search Ads (DSA) setup from other search strategies. Before proceeding, you will be required to specify whether the Dynamic Search Ads (DSA) campaign will target your entire website, specific web pages or certain categories.
Step 1: Select the ‘Ad Groups’ section and choose ‘Create an Ad Group’.
Step 2: Now, click the ‘Auto Targets’ section and choose ‘Target All Pages’, ‘Target Categories’ or ‘Target Specific Pages’. It’s advisable to use the ‘Target Categories’ option.
Step 3: Proceed to type in the Ad’s 1st and 2nd description lines and your domain name in the ‘Create an Ad’ section.
Step 4: Now, select the ‘Ad URL Options’ to include performance monitors in your URL tracking template.
Step 5: Finally, click on ‘Save Ad Group’.
Benefits of Dynamic Search Ads (DSA)
Working with a reliable PPC company in India, your business can benefit from Dynamic Search Ads in a number of ways including:
- Automatic ad update after updating your website’s content.
- Dynamic generation of highly visible and relevant search headlines.
- Increased web traffic which translates to increased sales.
By all means, incorporating Dynamic Search Ads (DSA) in your PPC marketing strategy will definitely increase your business’ profits by improving your marketing efficiency, saving you valuable ad-update time and channeling customer-convertible traffic to your enterprise website. And to get the most out of Dynamic Search Ads (DSA), consider working with Techmagnate.
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