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Does AI Powered Google Assistant Puts Your Personal Data at Risk
October 6, 2016
The landscape of voice search is changing fast and the catalyst for change is none other than Google’s Artificial Intelligence (AI) powered personal assistant. The daddy of all search engines has launched a personal assistant, which is nothing but Google’s anywhere-anytime interface that people can use through a new voice-enabled speaker.
Image Courtesy: www.pocket-lint.com
It looks like the fresh version of whatever Google was doing with its voice-based assistance technology (i.e. on phone, “search by voice” on the web, and other services already integrated with its various products such as Google Calendar, Gmail, GTalk, and messenger services, etc.), but in fact, it’s more than that. It offers you a conversational interface that works in accordance with time, location and how you use it as it’s powered by AI.
However, it can put your personal data at risk, largely because of the way machine learning and artificial intelligence functions. It’s integrated with Google’s messaging app “Allo” and also comes inbuilt with Google’s latest Pixel phone. So, the more you call it, the more information it collects about you. In short, it may have access to most of your personal data.
In order to make it smarter and more accurate in delivering personal results, AI of the assistant needs to have a lot of data about your habits and preferences.
Gradually, Google Assistant gets to know almost everything about your habits, routine, location and who you hang around with. It also includes the movies you love, the music you like, your fav TV programs, cuisines, places you visit, your business practices and your psychographics, etc. It can also access information available in your device’s memory.
So, a personalized virtual assistant comes with the risk of losing your privacy and security to Google, though it facilitates quick execution of tasks.
As far as user data is concerned, nobody knows how Google may use that, but it’s a common perception that it would be used for targeted advertising as
Google’s business model is majorly based on it.
Google Assistant is going to “treat” your interaction with it, just like Google does it with its searches — i.e. documentation of search queries to offer better search results to its users. It’s not just Google, but Apple also has a similar business model and uses the iAd network for that purpose.
It’s for sure that your personal data is at risk, but the important question here is, how much of it are you going to compromise to get benefited through technologies enabled by Artificial Intelligence.
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