Social Media

Facebook’s New Targeting Options
Social Media

Facebook’s New Targeting Options – Dilemma or Boon?

February 22, 2014 uzra mohiuddin 1

There has been a lot of criticism lately, about the way Facebook has been dealing with its ads. Having said that Facebook is one of the platforms where its user strength can be leveraged to gain visibility, footfalls and conversions; there has been a lot of spamming happening alongside as well. Simply put, advertisers being […]

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IFTTT for SEO and social media
Infographics SEO Social Media

Leveraging IFTTT for SEO and Social Media

February 19, 2014 uzra mohiuddin 10

IFTTT quite simply stands for ‘If This Then That’ and is a platform that operates on the principal of Trigger and Action. It has things called recipes that are a combination of a trigger and an action, in saying that the ‘if this’ part of the recipe is the Trigger and the “then that’ part […]

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Hashtags Importance in Social-Media
Social Media

Riding On the Horse Of Hashtag in Social Media Marketing

February 13, 2014 Neha Bawa 1

They say advertising is one of the oldest professions in the world. And being the oldest naturally, it has evolved over decades to become what it is today. And these past recent years have seen social media become one of the prime weapons in any marketing company’s arsenal and the medium of choice for many […]

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Twitter’s Latest Tweets: Audience Segmentation and a Refreshed Website
Social Media

Twitter’s Latest Tweets: Audience Segmentation and a Refreshed Website

January 23, 2014 uzra mohiuddin 1

Twitter has finally broken its prolonged silence to announce multiple updates. Its focus is now on elevating the experience and returns from marketing on the platform. Its recent partnership with Epsilon says so at least. The latter, a global leader in creating and analyzing customer connections shook hands with Twitter to provide tailored audiences to […]

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Favorite Marketing Platform for Retailers
Social Media

Facebook: The Favorite Marketing Platform for Retailers

January 17, 2014 uzra mohiuddin 1

The race for the best Social Media platform for Marketing is on. With Facebook, Twitter, YouTube, Pinterest, Instagram and Google+ being the main contenders, each has been benefiting in its own way. Based on a survey conducted by a reputed social technology company, 8th Bridge, on about a 1000 top Retail brands, Facebook was perceived […]

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Facebook New Algorithm
Social Media

What You Need To Know About Facebook’s New Algorithm

January 16, 2014 Neha Bawa 1

When it comes to Facebook Marketing, one of the biggest challenges is to make your posts visible to a maximum number of people for the longest duration. While a page might have a large number of likes that does not necessarily mean that your posts are being viewed by all of those people. How often […]

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facebook2
Social Media

Facebook: No More Sponsored Stories

January 14, 2014 uzra mohiuddin 0

Marketers have long been trying to use Facebook as a means to elevate their reach to its target audience. It’s been ups and downs for the giant lately, balancing norms with needs. Sponsored stories have been one such blotch for Facebook with the brand having to settle lawsuit claims at $10 million. The Present Scenario […]

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Why You Must Focus on Google Plus
Infographics SEO Social Media

Why you must focus on Google Plus?[Infographic]

December 5, 2013 Sarvesh Bagla 7

When it comes to SEO, a lot of people, even professional webmasters and optimizers, sometimes undermine the importance of how Google+ can work for them. The combination of Google Plus and SEO is often superseded by other social media marketing platforms such as Facebook and Twitter. But those who are in the know agree that […]

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Tips for using Youtube to Promote Business
Internet Marketing SEO Social Media

15 Tips for Using YouTube to Promote Your Business

November 22, 2013 Sarvesh Bagla 10

When it comes to online video marketing, Video SEO or using any kind of visual ploy to market your business, the platform that you should be leveraging is most definitely YouTube. Why this should be so, is something that does not even warrant an explanation, because, well, you know. Just look around you. ‘€˜nuff said. […]

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Scoop it a New World of Curation
Infographics Internet Marketing SEO Social Media

Scoop.It for SEO – A New World of Curation [Infographic]

November 13, 2013 Sarvesh Bagla 35

It’s the backbone, the nerve centre, as well as the driving force when it comes to the online world. Every aspect of online marketing, branding, traffic, optimization, search as well as social media optimization is co-dependent on content in order to be truly successful. For almost everyone who is a part of the online world […]

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