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Digital Future of India
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The Digital Future of India

January 19, 2015 Neha Bawa 29

“India has crossed 300 million internet users” @RajanAnandan #9IDS — Techmagnate (@tech_magnate) January 14, 2015 So we were at the 9th Indian Digital Summit (#9IDS) held at The Lalit Hotel (@TheLalitHotels) on January 14th and 15th this week. It was a wonderful opportunity to hear the digital glitterati speak about the forces that are shaping […]

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Internet Marketing Social Media

How to Create a Viral Launch Page

December 3, 2014 Neha Bawa 1

What does it take to achieve virality? To create a storm of conversations that keeps the right people coming back for more? Do we have what it takes to go “viral”? It’s a list of questions that possibly every marketer has on their minds in the digital marketing world. And with all the random internet […]

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Facebook for Business
Social Media

Is Facebook Still Relevant for Businesses?

November 12, 2014 Neha Bawa 2

I have a strange feeling that every individual working in and with social media platforms for marketing has days when they need to step back, breathe and not be overwhelmed by the sheer enormity of this beast. As marketers, we know social media is fantastic and laden with opportunities. As human beings behind the marketing […]

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Grow eCommerce Sales by Social Media
eCommerce SEO Social Media

Grow eCommerce Sales by Social Media, Paid and Non Paid Campaigning Ideas

August 13, 2014 Neha Bawa 4

Business to consumer sales is on an upward spiral. Forecasts suggest that business to consumer (B2C) global  e-commerce sales this year will increase 19.3% to a whopping $1.47 trillion. The internet also has another niche that is moving forward like a juggernaut, the social media. Any eCommerce business of course wants a piece of that […]

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Social Media for Better Brand Awareness
Social Media

How can Startups Initiate with Social Media for Better Brand Awareness and Building Loyal Customers ?

July 26, 2014 Neha Bawa 4

Social media is a very strong driving force in our world. Places where people connect not only with friends, but with strangers from all over the world, definitely hold potential not just for personal affects, but also for businesses. Startups especially stand to gain a lot from social media. It makes brand recognition and customer […]

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How to Maximize Your Online Marketing Return on Investment?
Internet Marketing Pay Per Click SEO Social Media

How to Maximize Your Online Marketing Return on Investment?

July 18, 2014 Sarvesh Bagla 8

A small business, or any business for that matter, will always look for suitable and successful online marketing techniques. Campaigns are run, specialists are employed, and a vast variety of tools used to bring attention to the business. With all this action going on, it is very much possible to lose sight of a very […]

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Social media as lead generation channel
Social Media

How Can Social Media be Used as a Lead Generation Channel?

June 6, 2014 Neha Bawa 12

Social Media is a very powerful tool that is often underestimated for its potential, mostly because of lack of insight. Yes, it’s increasingly gaining importance in terms of a medium to impart personality to a brand and facts state that over 80% of businesses are using social media worldwide; but is it acknowledged as one […]

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How to Increase Your Social Media Success Rate
Infographics Social Media

Social Media: How To Increase Your Success Rates?

May 16, 2014 Neha Bawa 0

There are various reasons that a business needs social media, but the most important is to mark its presence and establish itself in the market. Apart from paying for advertisements, there are several ways of marketing online. They can promote their business by getting a good customized website, articles and blogs about their products and […]

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Facebook Algorithm
Content Marketing Social Media

Facebook Algorithm that Hampers Your Content Marketing

April 14, 2014 Neha Bawa 2

A few days back, Facebook updated its algorithm that assessed which “stories” show up on the News Feed. The social media insiders analyzed the change and concluded that it would impact few businesses that are dependent on Facebook for their advertising and social media marketing But they might have deduced the wrong reason for the […]

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Facebook New Algorithm Update
Social Media

Facebook Updates Newsfeed, To Filter Undesirable Links

April 11, 2014 Neha Bawa 2

Yesterday, Facebook announced on their blog forum ‘newsroom’, that they are making some improvements to minimize the stories on the news feed which are reported to be spammy and undesirable. According to Erich Owens and Chris Turitzin, “Many of these stories are published by Pages that deliberately try and game News Feed to get more […]

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