Social Media

Promote your Brand Through Pinterest
Content Marketing Social Media

Ultimate Marketing Tips to Promote Your Brand with Pinterest

March 22, 2016 admin 0

With 80 million active users and an audience base that is swelling by the day, Pinterest easily ranks among the most popular social networks around today. It’s rising in both numbers and significance at the same time which has made it a viable platform for brands to leverage and capitalize upon. Pinterest is now considered […]

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Engagement on Social Media
Social Media

4 Brilliantly Simple Ideas to Engage With Customers on Social Media That Work

February 10, 2016 admin 1

Customers are the heart of any business. No matter how excellent your marketing strategy is or how smart your sales and support team is, if you do not have customers or if customers don’t come back to you, your business will hit rock bottom in no time! Now, the question is; what brings customers to […]

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Social Media

Has Myntra missed the point or are we failing to acknowledge one?

December 8, 2015 Dipalie Mehta 0

My first reaction to the Latest Myntra Ad for Anouk was that of a viewer- absolutely delighted at the fact that finally, the kind of “ideal women” some of our advertisements are portraying, are not dark women who need a fairness cream to get a job. My second reaction was that of an advertising professional- […]

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Internet Marketing Social Media

India’s eCommerce landscape to drive benefits through Narendra Modi’s digital India drive

August 26, 2015 admin 0

The changing landscape of digital penetration and ecommerce in India has got big momentum, thanks to digital India drive of the prime minister, Narendra Modi. The country observed Digital India Week in July 2015. In his address to the nation, he emphasized the need of high-speed digital highways to unite the country. He said that […]

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basics-twitter
Social Media

Taming Twitter: How to Start Your Journey to Online Influence

June 10, 2015 Dipalie Mehta 4

Complete with free tools and tricks! Whether it’s your business, personal brand, art, a cause you believe in or general goofy shenanigans if you want to take them to an audience, you know social platforms are the best way to get your message across. But social media – and especially Twitter – can get a […]

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Instant-Articles
Mobile Applications Social Media

“Instant Articles” on Facebook

May 18, 2015 Neha Bawa 2

Facebook just set social media ablaze with its latest product update. On March 13th, Facebook announced the release of Instant Articles, a platform that will allow publishers to post content directly and keep 100% of the revenue generated from the ads in the stories. Apparently, this move’s been anticipated for quite a while, and the […]

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MakeMyTrip Uncancel
Internet Marketing Social Media

3 Reasons Why I Love #UnCancel and You Should Too

April 9, 2015 Neha Bawa 1

Because some trips are more than just trips. If you haven’t been living under a rock, then you know about Make My Trip’s #Uncancel campaign. If you HAVE been living under a rock, then, well…it’s time to come out. You know what I love about the Indian media and marketing scene right now? The fact […]

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Internet Marketing Social Media

An Open Letter to Kirthiga Reddy – Why Does Facebook’s Client Servicing Fall Short?

April 7, 2015 Neha Bawa 0

Dear Kirthiga Reddy, Congratulations. You’re quite the woman. You’ve carved out several niches for yourself in your journey from Silicon Graphics to Facebook India and we know you’ve earned them. You’re breaking through glass ceilings and paving a well-lit path for others to follow. Since taking over Facebook India, you’ve played a significant role in […]

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how-to-generate-2k-from-facebook-in-two-days
Infographics Social Media

How to Generate $2K from Facebook in Two Days

March 11, 2015 Neha Bawa 4

Very often, marketers and brands forget how important it is to keep the “social” alive and thriving in social media, partly because of the massive effort that needs to go into getting campaigns developed and organized before they go live. However, that effort is critical to ensuring the success of a campaign. As social media […]

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twitter-firehose
Internet Marketing SEO Social Media

Google, the Twitter Firehose and What that Means for SEO

February 12, 2015 Neha Bawa 6

If you were a site that was able to generate an enormous amount of content from the user base, while constantly growing that user base, wouldn’t you want to stay visible all the time? Twitter users have been logging out. The micro-blogging social giant we’ve all come to use and love has seen slow growth […]

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