SEO

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Google Updates Mobile SEO SEO

Mobile Responsiveness and the Google Penalty

April 14, 2015 Neha Bawa 1

There’s nothing like a looming Google penalty to get everyone sitting up in their chairs with their eyes wide open. How long have we been telling you about the importance of responsive websites? How long, I ask you? But have you listened? Noooooo. When Google sent out warnings to webmasters in January to ensure the […]

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AdTech 2015
Internet Marketing SEO

AdTech 2015: Five Wins and a BooBoo

March 25, 2015 Dipalie Mehta 2

AdTech India’s Twitter bio calls it “India’s largest, most diverse digital marketing event”, and I don’t blame them for the subtle gloat because it is! Every year, within two to three days, the game changers of the industry share their wisdom with marketers, entrepreneurs and digital media enthusiasts. Their 2015 edition saw luminaries like Rahul […]

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sample questions for an SEO Interview
Careers Internet Marketing SEO Tutorials

How to Ace an SEO Interview #LikeABoss

March 25, 2015 Mumtaz Ali 0

There are fewer things more daunting than SEO interviews. While in depth technical knowledge is a must, that alone cannot land you the job. Your attitude and the amount of confidence you display will have a significant role in the decision making process. Needless to say, read up as much as you can about the […]

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Autocomplete on Mobile
Internet Marketing Mobile SEO

Google Wants Autocomplete Adoption on Mobile

March 19, 2015 Sarvesh Bagla 0

Have you switched your mobile forms to autocomplete yet? Because in another round of playing “definitely-maybe,” Google’s released strong guidelines for mobile marketing, urging webmasters and marketers to switch their mobile web forms to autocomplete. According to Mathieu Perreault (Chrome team) and Zineb Ait Bahajji (Webmaster Trends team), “Making websites friendly and easy to browse […]

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Google trying to hide data
Internet Marketing SEO

Why Is Google Trying to Hide Keyword Data?

February 17, 2015 Sarvesh Bagla 5

Did you see Rand Fishkin talking about Google’s Keyword Planner hiding data? Here’s a screen grab from his post. He also goes on to suggest that placing complete faith in Google’s Keyword Planner could lead marketers astray in believing the tool’s response to queries. (We prefer to think more along the lines of a debilitating […]

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twitter-firehose
Internet Marketing SEO Social Media

Google, the Twitter Firehose and What that Means for SEO

February 12, 2015 Neha Bawa 6

If you were a site that was able to generate an enormous amount of content from the user base, while constantly growing that user base, wouldn’t you want to stay visible all the time? Twitter users have been logging out. The micro-blogging social giant we’ve all come to use and love has seen slow growth […]

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Digital Future of India
Careers eCommerce SEO Internet Marketing Mobile Applications Pay Per Click SEO Social Media TM Updates

The Digital Future of India

January 19, 2015 Neha Bawa 29

“India has crossed 300 million internet users” @RajanAnandan #9IDS — Techmagnate (@tech_magnate) January 14, 2015 So we were at the 9th Indian Digital Summit (#9IDS) held at The Lalit Hotel (@TheLalitHotels) on January 14th and 15th this week. It was a wonderful opportunity to hear the digital glitterati speak about the forces that are shaping […]

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Google Updates Local SEO SEO

The Pigeon Update from Google – How Prepared are You?

January 9, 2015 Neha Bawa 0

Did you hear that flutter across the Internet? That was Google rolling out yet another update and this one targets local searches. Okay, that pun? #SorryNotSorry. It’s been named Pigeon and I have entirely too much fun with the nomenclature surrounding Google’s web-shattering changes. Coming back to the issue at hand. What is the Pigeon […]

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seo-or-ppc
Expert Interview Pay Per Click SEO

SEO or PPC – Which Is Better For A Small Scale Business?

December 1, 2014 uzra mohiuddin 6

The tussle between SEO and PPC continues as Digital Marketing grows into becoming the leading medium of advertising and branding. Statistics show that internet users across the world are expected to grow to 3 billion by the end of 2014 with nearly two-thirds of that rise coming from emerging economies. With greater access to the […]

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Audience Research is Important
Blogging SEO

Why Audience Research is Important than Keywords Research

September 3, 2014 Sarvesh Bagla 2

Search engines wouldn’t exist had it not been for an audience. True as it is, the driver of search, i.e., the audience was long forgotten making the search engines a selling machine. But, the wheel has come back to the point where it began and the Hummingbird update seals the fact. Through in numerous posts, tweets […]

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