Pay Per Click

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Expert Interview Pay Per Click SEO

SEO or PPC – Which Is Better For A Small Scale Business?

December 1, 2014 uzra mohiuddin 6

The tussle between SEO and PPC continues as Digital Marketing grows into becoming the leading medium of advertising and branding. Statistics show that internet users across the world are expected to grow to 3 billion by the end of 2014 with nearly two-thirds of that rise coming from emerging economies. With greater access to the […]

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Bing Ads Statistics
Pay Per Click

Why Aren’t You Advertising on Bing Yet?

October 16, 2014 Sarvesh Bagla 3

If your search marketing budgets haven’t incorporated Bing Product Ads just yet, it might be time to step back and wonder why. Sure, Google may own 2/3rd’s of the search marketing share, so it’s only logical for you to run your campaigns there. But, the flip side of the coin is rooted in a number […]

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Decrease CPA Conversion with Remarketing
Pay Per Click

How to Decrease CPA with Dynamic Search Remarketing

August 27, 2014 Sarvesh Bagla 3

It’s the wild west in the world of internet marketing with cut-throat competition, short consumer attention spans and rising costs. It becomes necessary for an eCommerce or other small businesses to keep its top game to attract new customers, and find ways to reduce costs. Cost per acquisition can be high enough, and only a […]

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Stop wasting adwards spend
Pay Per Click

How to Stop Wasting AdWords Spend with Simple Tactics

July 31, 2014 Sarvesh Bagla 8

Online advertising is a staple for businesses these days. Everybody from a local startup, to behemoth globetrotting Fortune 500 companies spend on online advertising. A lion’s share of this advertising budget goes to Google AdWords, the market leader in online advertising. Since AdWords is probably the most easily accessible network with an impressive reach, it […]

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How to Maximize Your Online Marketing Return on Investment?
Internet Marketing Pay Per Click SEO Social Media

How to Maximize Your Online Marketing Return on Investment?

July 18, 2014 Sarvesh Bagla 8

A small business, or any business for that matter, will always look for suitable and successful online marketing techniques. Campaigns are run, specialists are employed, and a vast variety of tools used to bring attention to the business. With all this action going on, it is very much possible to lose sight of a very […]

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The New Opportunities Tab: Get More Out of Your Adwords Campaign
Pay Per Click

The New Opportunities Tab: Get More Out of Your Adwords Campaign

January 16, 2014 uzra mohiuddin 2

Google has upgraded its Ad Words Opportunities Tab lately with an initiative to enhance campaign management. Ad words campaigns can be a little quirky at times and its routine updating slightly difficult, especially when there are multiple campaigns that need to be catered to. The New Opportunity Tab I’d rather call it an upgraded Opportunities […]

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How to get started with PPC advertising
Infographics Pay Per Click

How to get started with Pay Per Click Advertising [Infographic]

October 11, 2013 Sarvesh Bagla 8

Before we get to the point of determining whether PPC or Pay Per Click is actually the new emerging face of e-marketing or online marketing, let us first break down into simple terms, what a PPC campaign actually means. A Pay Per Click campaign, also known as a cost per click campaign is an online […]

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Internet Marketing Pay Per Click

How to Make your Business ‘Click’

March 2, 2013 Sarvesh Bagla 0

Online marketing is all about enticing people to click on your web pages. For you to succeed in this very competitive industry, you have to do all it takes to make more visitors click on your site. One thing is for sure, the higher the number of clicks, the more revenue for your business. So […]

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Pay Per Click SEO

Google Engage Will Help Grow Your Business

September 26, 2012 Sarvesh Bagla 0

While SEO services have been in business for some time now, just like PPC and SMO services; the inability to manage PPC packages and services properly may cost a company its business. Since the PPC business works on a “pay-per-click” model, the need of proper PPC management is essentially increased. The target is to achieve […]

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