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Find the Hidden Treasure of Internet Marketing in 2017 from these Famous Blog Posts

November 26, 2016 Sarvesh Bagla 0

I love the ending of years. It’s time you take to reflect on all that was, all that could have been and all that definitely will be. And it’s no different for marketers. From content to social marketing and everything else in between, we’ve lived through another year of dynamic changes that have kept us […]

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Internet Marketing Pay Per Click Social Media

Pinterest Allows Retargeting Based On User-Action On Pins and Your Website

October 18, 2016 Nashaat Quadri 0

If you are not familiar with remarketing or retargeting, here is the definition: “For marketers, retargeting is a way of following their “leads” around the web by showing them the exact same or similar offers. When someone comes to browse your website, the website leaves some cookies on his device. For retargeting purposes, a code […]

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How to Define  a Buyer Persona?
Google Updates Pay Per Click

Highly Targeted PPC Strategies that are Beyond Quantitative Analysis

May 5, 2016 Nashaat Quadri 0

I was so fond of marketing (as a subject) during my MBA that I used to keep Philip Kotler’s international bestseller “Marketing Management” at my bedside. He has been my role-model ever since, as far as marketing strategy is concerned. Internet was in its infancy in those days and little did I know that a […]

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Pay Per Click TM Updates

How to Use Google’s Smart Goals to Identify High Quality Traffic and Drive Conversion from Paid Search Advertising?

March 7, 2016 Nashaat Quadri 0

Have you ever tried to optimize the performance of your AdWords account? If yes, then how do you optimize your ads, bids and website? For better advertising, you need accurate measurement and tracking. Your ultimate target as a business is getting conversions and hence it becomes important to use smart tools to accurately measure and […]

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Pay Per Click

Top 5 PPC Mistakes that May be Costing You Money

September 11, 2015 Sarvesh Bagla 0

PPC is definitely one of the most relevant platforms in digital marketing and is also the most rapidly evolving field. While, businesses have been performing PPC tasks over a long time, we might be making some mistakes that may result in greater cash outflow. In other words, these mistakes can make you lose money. Conversion […]

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PPC landing pages
Internet Marketing Pay Per Click

How to Create the Ultimate PPC Landing Page

July 6, 2015 Sarvesh Bagla 1

“Get rid of half the words on each page, then get rid of half of what’s left”- Steve Krug. I’m a huge fan of this quote by Steve Krug because it’s a great lesson in minimalism and staying focused on the user experience. Both, writers and SEOs, get caught up in stuffing as much detail […]

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Complete PPC Breakfast
Blogging Internet Marketing Pay Per Click

8 PPC Blogs You Need to Eat for Breakfast

May 25, 2015 Dipalie Mehta 5

Taste best with anything! Are you as clueless about PPC as I was a month back? To give you an idea, I was so clueless that it was hilarious and sad at the same time. BUT I’ve crossed that bridge, one breakfast at a time. And here is a list of the eight blogs that […]

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Digital Future of India
Careers eCommerce SEO Internet Marketing Mobile Applications Pay Per Click SEO Social Media TM Updates

The Digital Future of India

January 19, 2015 Neha Bawa 29

“India has crossed 300 million internet users” @RajanAnandan #9IDS — Techmagnate (@tech_magnate) January 14, 2015 So we were at the 9th Indian Digital Summit (#9IDS) held at The Lalit Hotel (@TheLalitHotels) on January 14th and 15th this week. It was a wonderful opportunity to hear the digital glitterati speak about the forces that are shaping […]

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seo-or-ppc
Expert Interview Pay Per Click SEO

SEO or PPC – Which Is Better For A Small Scale Business?

December 1, 2014 uzra mohiuddin 6

The tussle between SEO and PPC continues as Digital Marketing grows into becoming the leading medium of advertising and branding. Statistics show that internet users across the world are expected to grow to 3 billion by the end of 2014 with nearly two-thirds of that rise coming from emerging economies. With greater access to the […]

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Bing Ads Statistics
Pay Per Click

Why Aren’t You Advertising on Bing Yet?

October 16, 2014 Sarvesh Bagla 3

If your search marketing budgets haven’t incorporated Bing Product Ads just yet, it might be time to step back and wonder why. Sure, Google may own 2/3rd’s of the search marketing share, so it’s only logical for you to run your campaigns there. But, the flip side of the coin is rooted in a number […]

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