Pay Per Click

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Microsoft is all Set to Introduce Bing Ads Bot for Better Campaign Management

December 14, 2016 Rajat Tyagi 0

Microsoft is all set to make some alteration in bots for Bing Ads to assist the marketers in designing better ads Bing Ads has come up with an idea of giving every Bing Ads advertiser access to a virtual account manager. They are building a bot that will help the advertisers to manage their ad campaigns more […]

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Google has Unvieled “Visual Sitelinks”- Images in Sitelink Extensions for Mobile Search Ads
Internet Marketing News Pay Per Click

Google Unveils “Visual Sitelinks”- Images in Sitelink Extensions for Mobile Search Ads

November 30, 2016 Rajat Tyagi 0

What is Google Visual Sitelinks Extension? “Visual Sitelinks” are image extensions that are displayed in Sitelink Extensions of Google Search Ads in mobile devices. Google has gone one step ahead with its image extension. Since a long time, Google was experimenting with image extensions in Adwords. But, this time they’ve introduced it in sitelink extensions, which is […]

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Case Studies Internet Marketing Local SEO News Pay Per Click SEO Social Media TM Updates Website Design

Find the Hidden Treasure of Internet Marketing in 2017 from these Famous Blog Posts

November 26, 2016 Sarvesh Bagla 0

I love the ending of years. It’s time you take to reflect on all that was, all that could have been and all that definitely will be. And it’s no different for marketers. From content to social marketing and everything else in between, we’ve lived through another year of dynamic changes that have kept us […]

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Internet Marketing Pay Per Click Social Media

Pinterest Allows Retargeting Based On User-Action On Pins and Your Website

October 18, 2016 Nashaat Quadri 0

If you are not familiar with remarketing or retargeting, here is the definition: “For marketers, retargeting is a way of following their “leads” around the web by showing them the exact same or similar offers. When someone comes to browse your website, the website leaves some cookies on his device. For retargeting purposes, a code […]

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How to Define  a Buyer Persona?
Google Updates Pay Per Click

Highly Targeted PPC Strategies that are Beyond Quantitative Analysis

May 5, 2016 Nashaat Quadri 0

I was so fond of marketing (as a subject) during my MBA that I used to keep Philip Kotler’s international bestseller “Marketing Management” at my bedside. He has been my role-model ever since, as far as marketing strategy is concerned. Internet was in its infancy in those days and little did I know that a […]

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Pay Per Click TM Updates

How to Use Google’s Smart Goals to Identify High Quality Traffic and Drive Conversion from Paid Search Advertising?

March 7, 2016 Nashaat Quadri 0

Have you ever tried to optimize the performance of your AdWords account? If yes, then how do you optimize your ads, bids and website? For better advertising, you need accurate measurement and tracking. Your ultimate target as a business is getting conversions and hence it becomes important to use smart tools to accurately measure and […]

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Pay Per Click

Top 5 PPC Mistakes that May be Costing You Money

September 11, 2015 Sarvesh Bagla 0

PPC is definitely one of the most relevant platforms in digital marketing and is also the most rapidly evolving field. While, businesses have been performing PPC tasks over a long time, we might be making some mistakes that may result in greater cash outflow. In other words, these mistakes can make you lose money. Conversion […]

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PPC landing pages
Internet Marketing Pay Per Click

How to Create the Ultimate PPC Landing Page

July 6, 2015 Sarvesh Bagla 1

“Get rid of half the words on each page, then get rid of half of what’s left”- Steve Krug. I’m a huge fan of this quote by Steve Krug because it’s a great lesson in minimalism and staying focused on the user experience. Both, writers and SEOs, get caught up in stuffing as much detail […]

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Complete PPC Breakfast
Blogging Internet Marketing Pay Per Click

8 PPC Blogs You Need to Eat for Breakfast

May 25, 2015 Dipalie Mehta 5

Taste best with anything! Are you as clueless about PPC as I was a month back? To give you an idea, I was so clueless that it was hilarious and sad at the same time. BUT I’ve crossed that bridge, one breakfast at a time. And here is a list of the eight blogs that […]

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Digital Future of India
Careers eCommerce SEO Internet Marketing Mobile Applications Pay Per Click SEO Social Media TM Updates

The Digital Future of India

January 19, 2015 Neha Bawa 29

“India has crossed 300 million internet users” @RajanAnandan #9IDS — Techmagnate (@tech_magnate) January 14, 2015 So we were at the 9th Indian Digital Summit (#9IDS) held at The Lalit Hotel (@TheLalitHotels) on January 14th and 15th this week. It was a wonderful opportunity to hear the digital glitterati speak about the forces that are shaping […]

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