Internet Marketing

Cornerstone Content Checklist
Blogging Creative Link Building Internet Marketing SEO

The Cornerstone-Content Checklist

July 13, 2015 Neha Bawa 1

What is Cornerstone Content? I came across an old friend of a post today about cornerstone content – it was written in 2011 by Joost de Valk over at Yoast. With a little bit of research, I’ve realized today that there’s precious little valuable information about what cornerstone content really is all about. Strange, considering […]

Continue Reading
PPC landing pages
Internet Marketing Pay Per Click

How to Create the Ultimate PPC Landing Page

July 6, 2015 Sarvesh Bagla 1

“Get rid of half the words on each page, then get rid of half of what’s left”- Steve Krug. I’m a huge fan of this quote by Steve Krug because it’s a great lesson in minimalism and staying focused on the user experience. Both, writers and SEOs, get caught up in stuffing as much detail […]

Continue Reading
Complete PPC Breakfast
Blogging Internet Marketing Pay Per Click

8 PPC Blogs You Need to Eat for Breakfast

May 25, 2015 Dipalie Mehta 5

Taste best with anything! Are you as clueless about PPC as I was a month back? To give you an idea, I was so clueless that it was hilarious and sad at the same time. BUT I’ve crossed that bridge, one breakfast at a time. And here is a list of the eight blogs that […]

Continue Reading
Real Internet Marketing Examples
Internet Marketing SEO

Real Internet Marketing Examples That Teach Us Something

April 21, 2015 admin 3

It’s increasingly common for people to thirst after real-life information. They don’t want to be drowned out by ‘expert opinions’ and book mumbo-jumbo. It’s human form, I guess, to identify with people who have done seemingly ordinary things but with great results. It’s what renders credibility to the expert opinions and scientifically proven facts. Internet […]

Continue Reading
Internship
Careers Internet Marketing SEO

5 Reasons Why You Can’t Miss a Chance at This Internship!

April 15, 2015 Dipalie Mehta 3

Well we are pretty awesome you know, we’ve been named company of the year and all. But, there are more important things to focus on while choosing an organisation to intern with, like if they have high speed internet or not (yes we do). So, here are 5 reasons you CAN NOT miss this internship […]

Continue Reading
MakeMyTrip Uncancel
Internet Marketing Social Media

3 Reasons Why I Love #UnCancel and You Should Too

April 9, 2015 Neha Bawa 1

Because some trips are more than just trips. If you haven’t been living under a rock, then you know about Make My Trip’s #Uncancel campaign. If you HAVE been living under a rock, then, well…it’s time to come out. You know what I love about the Indian media and marketing scene right now? The fact […]

Continue Reading
Internet Marketing Social Media

An Open Letter to Kirthiga Reddy – Why Does Facebook’s Client Servicing Fall Short?

April 7, 2015 Neha Bawa 0

Dear Kirthiga Reddy, Congratulations. You’re quite the woman. You’ve carved out several niches for yourself in your journey from Silicon Graphics to Facebook India and we know you’ve earned them. You’re breaking through glass ceilings and paving a well-lit path for others to follow. Since taking over Facebook India, you’ve played a significant role in […]

Continue Reading
Principles of stroytelling
Internet Marketing

3 Principles of Storytelling that Apply to Marketing

April 2, 2015 Sarvesh Bagla 0

I’ve heard the word “stories” being dropped around a lot in meetings lately. It’s a word that’s beginning to catch up with “let’s get this content to go viral”. Objectively speaking, I think that’s a fair need. All of us using our content to market our services, network and generate leads want for it to […]

Continue Reading
AdTech 2015
Internet Marketing SEO

AdTech 2015: Five Wins and a BooBoo

March 25, 2015 Dipalie Mehta 2

AdTech India’s Twitter bio calls it “India’s largest, most diverse digital marketing event”, and I don’t blame them for the subtle gloat because it is! Every year, within two to three days, the game changers of the industry share their wisdom with marketers, entrepreneurs and digital media enthusiasts. Their 2015 edition saw luminaries like Rahul […]

Continue Reading
sample questions for an SEO Interview
Careers Internet Marketing SEO Tutorials

How to Ace an SEO Interview #LikeABoss

March 25, 2015 Mumtaz Ali 0

There are fewer things more daunting than SEO interviews. While in depth technical knowledge is a must, that alone cannot land you the job. Your attitude and the amount of confidence you display will have a significant role in the decision making process. Needless to say, read up as much as you can about the […]

Continue Reading