Google Updates

Google Panda 4.2
Google Updates Internet Marketing SEO

Google begins rolling out its latest algorithm update – Google Panda 4.2

July 24, 2015 Sarvesh Bagla 0

Google algorithm updates always rouse a storm on the internet community as they directly affect website rankings. The latest such refresh is Google Panda 4.2, which began on 18th July, 2015. However, the rollout is extremely slow and that’s the reason people didn’t notice it. According to Google, it may take months till the time […]

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The Quality Update- Phantom Update
Google Updates SEO

All You Need to Know About the Phantom Update and How to Survive It

July 3, 2015 Sarvesh Bagla 1

Does it exist or doesn’t it? Is it singing out loud at the Opera or hiding behind your curtains? Cheesy jokes apart, earlier in May, publishers began seeing fluctuations in their rankings and after a week of negating and much cajoling, Google finally confirmed changes to their algorithm, which a lot of people (especially @glenngabe) […]

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Mobile Friendly
Google Updates Mobile SEO SEO

Mobile Responsiveness and the Google Penalty

April 14, 2015 Neha Bawa 1

There’s nothing like a looming Google penalty to get everyone sitting up in their chairs with their eyes wide open. How long have we been telling you about the importance of responsive websites? How long, I ask you? But have you listened? Noooooo. When Google sent out warnings to webmasters in January to ensure the […]

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Google Updates Local SEO SEO

The Pigeon Update from Google – How Prepared are You?

January 9, 2015 Neha Bawa 0

Did you hear that flutter across the Internet? That was Google rolling out yet another update and this one targets local searches. Okay, that pun? #SorryNotSorry. It’s been named Pigeon and I have entirely too much fun with the nomenclature surrounding Google’s web-shattering changes. Coming back to the issue at hand. What is the Pigeon […]

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Google Panda 4.1 Update is Rolling Out
Google Updates

Panda 4.1, Google’s 27th Panda Update is Slowly Rolling Out

September 26, 2014 Tarun Pahwa 3

On 26th September, 2014 . Matt Cutts has updated the information on his Google Plus page Panda update rolling out Earlier this week, we started a slow rollout of an improved Panda algorithm, and we expect to have everything done sometime next week. Based on user (and webmaster!) feedback, we’ve been able to discover a […]

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http-https
Google Updates

Migration from HTTP (non-secured) version of the website to HTTPS (secured) version

August 29, 2014 uzra mohiuddin 1

It is expected that the readers of this document have already implemented HTTPS on their websites through installation of a private (dedicated) SSL certificate Step 0 – please do a before and after speed check to see if SSL implementation affects page load in any way. If it does, then this will need to be […]

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google's local searches algorithm update
Google Updates Local SEO SEO

Google’s Algorithm Local Search Update

July 28, 2014 Mumtaz Ali 5

There’s a New Google Algorithm in Town And Search Engine Land’s calling it Pigeon. Because this algorithm affects local searches and apparently pigeons like to fly back home. Yeah. That’s what we said too. Cue the exaggerated eye roll. However, without further ado here’s more about the newest feather in Google’s cap. What’s the New […]

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Panda 4.0 Update
Google Updates

The Google Panda 4.0: Meaning and Implications

June 5, 2014 uzra mohiuddin 6

The rollout of the Google Panda 4.0 has been long speculated and awaited. Post the last Panda update on 15th March 2013, Google had confirmed that they weren’t quite working on any updates and that there was nothing to look out for in this regard. But then, it happened. The Panda 4.0 has been officially […]

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google-penalty-for-large-guest-blog-network
Google Updates SEO

Google Penalizes A Large Guest Blog Network: Webmasters Beware!

March 20, 2014 uzra mohiuddin 6

“Back in the day, guest blogging used to be a respectable thing, much like getting a coveted, respected author to write the introduction of your book. It’s not that way anymore“. This was the contrast that Google’s Matt Cutts put forward to highlight the spam that was circulating in the name of Guest Blogging. It […]

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Context Clues: The Tool for Paid Advertising Campaign’s Success
Google Updates

Context Clues: The Tool for Paid Advertising Campaign’s Success

February 25, 2014 uzra mohiuddin 1

It’s been almost 6 months since Google launched enhancements in its Google Adwords campaigns, last July; but many advertisers have not yet imbibed them in to their campaigns. Contextual clues as it is referred to is what was launched to help advertisers gain better insights into their ad campaigns and therefore yield better visibility. Businesses […]

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