Google Updates

Google Updates News

Google Rolls Out the New Mobile-Friendly Update

May 13, 2016 Kanika Kanojia 1

Google has launched the full version of mobile-friendly algorithm’s update. As confirmed by John Mueller on Twitter, the algorithm has been launched fully and is live in the mobile Google search results. According to SEO professionals, this isn’t related to tools saying there is an update because those tools primarily check desktop-only results, including Mozcast. […]

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How to Define  a Buyer Persona?
Google Updates Pay Per Click

Highly Targeted PPC Strategies that are Beyond Quantitative Analysis

May 5, 2016 Nashaat Quadri 0

I was so fond of marketing (as a subject) during my MBA that I used to keep Philip Kotler’s international bestseller “Marketing Management” at my bedside. He has been my role-model ever since, as far as marketing strategy is concerned. Internet was in its infancy in those days and little did I know that a […]

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AdWords Phishing Attempt
Google Updates

Beware of AdWords Phishing Attempt via Google AdWords

May 4, 2016 Nashaat Quadri 0

May 2- 2016, New Delhi It has been noticed that a Google AdWords ad led to a page trying to phish and steal your AdWords account username and password. The hacker/spammer used AdWords to mislead used AdWords advertisers into sharing their username and password of their Google account. Here’s a snapshot of the ads under […]

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Google Updates Internet Marketing News

Google Reveals Three Important Ranking Factors: Links, Content & RankBrain!

April 2, 2016 Kanika Kanojia 1

So, the secret is out. As revealed by Andrey Lipattsev, a Search Quality Senior Strategist at Google, “the top three ranking signals in Google’s search ranking algorithm are content, links and RankBrain.” In a Q&A session on Goggle Hangouts, Andrey answered the question asked by Ammon Johns. “Would it be beneficial for us to know […]

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Google Updates News

Google Analytics 360 Suite to Replace Google Analytics Premium Platform

March 16, 2016 Kanika Kanojia 0

So, you must have noticed the new section on the Google Analytics Homepage. It shows Google Analytics 360 Suite for enterprise marketers. According to the picture caption, “it is a set of integrated data and marketing analytic products, designed specifically for the Enterprise SEO experts.” Though there has been no official announcement as of now, […]

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Google Updates

How Important is Moz’s Domain Authority for Link-Building Campaigns?

March 15, 2016 Nashaat Quadri 0

Just a few months back, when Moz suddenly updated its key metric known as Domain Authority or DA for many sites, panic could be felt among digital marketers. Many were taken by surprise, whereas others were apprehensive about downslide of their sites’ ratings. There was a widespread fear of loss in traffic or Google rankings, but […]

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Google Updates

How to Make your Annual Paid Search Budget for Maximum Returns?

March 11, 2016 Nashaat Quadri 0

The life of a paid search marketer is full of deadlines and commitments and his calendar is certainly no exception. Drafting a budget for the next year is also a big responsibility and it comes with a deadline. So, if you have also been assigned the job of making an annual paid search budget by […]

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Google to add AMP pages: Should you be figuring it out?

March 2, 2016 Nashaat Quadri 0

In a recent move, Google had announced that AMP or Accelerated Mobile Pages will be displayed in the mobile search results for the search engine. AMP is an open source program aimed at improving the mobile interface and was launched in October, 2015. Basically, it moves to remove all elements which may cause web pages […]

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Google Updates News

Google to Replace Flash Ads with HTML5 Ads

February 12, 2016 Kanika Kanojia 0

Internet giant Google has announced Tuesday that it will cease to display the Flash formatted ads from 2017 onwards. The decision is the culmination of several steps taking in recent times in the very direction. From July 2016 onwards, the advertisers would not be able to upload any new Flash ads into AdWords or DoubleClick. […]

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Google Update
Google Updates

Another Google Core Algorithm Update Leads to Ranking Fluctuations this Weekend

January 19, 2016 Nashaat Quadri 6

Google Officials confirm it’s not Penguin. Don’t be surprised if you happen to notice some ranking changes in Google search. Google continued its core algorithm updates this weekend (16-17 January, 2016). You already know that a similar core update had happened last week as well. [Courtesy: www.seroundtable.com] And whoa! This time Google officials aren’t tight-lipped […]

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