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Favorite Marketing Platform for Retailers
Social Media,

Facebook: The Favorite Marketing Platform for Retailers

January 17, 2014 uzra mohiuddin 1

The race for the best Social Media platform for Marketing is on. With Facebook, Twitter, YouTube, Pinterest, Instagram and Google+ being the main contenders, each has been benefiting in its own way. Based on a survey conducted by a reputed social technology company, 8th Bridge, on about a 1000 top Retail brands, Facebook was perceived […]

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The New Opportunities Tab: Get More Out of Your Adwords Campaign
Pay Per Click,

The New Opportunities Tab: Get More Out of Your Adwords Campaign

January 16, 2014 uzra mohiuddin 2

Google has upgraded its Ad Words Opportunities Tab lately with an initiative to enhance campaign management. Ad words campaigns can be a little quirky at times and its routine updating slightly difficult, especially when there are multiple campaigns that need to be catered to. The New Opportunity Tab I’d rather call it an upgraded Opportunities […]

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facebook2
Social Media,

Facebook: No More Sponsored Stories

January 14, 2014 uzra mohiuddin 0

Marketers have long been trying to use Facebook as a means to elevate their reach to its target audience. It’s been ups and downs for the giant lately, balancing norms with needs. Sponsored stories have been one such blotch for Facebook with the brand having to settle lawsuit claims at $10 million. The Present Scenario […]

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Google Latest Update
Google Updates,

Google’s latest update: Higher search relevancy is the focus.

January 10, 2014 uzra mohiuddin 2

The Google Webmaster Blog features a new update which states that the search queries will no longer be enlisting data that contains rounded off results. The official Google Webmaster Tools Search Queries Report was published on the blog recently showing the snapshots of search results before and after the update. Google’s Webmaster Trends Analyst, John […]

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